Hogarth Worldwide, WPP’s specialist content production company, has added Lara Horowitz to its North America team as creative director.
Horowitz will drive innovation and creativity across the fashion, beauty and tech spaces, and lead the growth of the creative department in the U.S.
Over the last 17 years, she has worked with a diverse group of brands including Nike, Google, Target, Audi, Levis, Victoria’s Secret PINK, Nokia, and Sony on award-winning 360° brand campaigns. She had most recently been creative director at Organic.
Horowitz excels in telling stories that solve problems and spark joy in unexpected ways through her design work. Her stories materialize in many different ways–in a campaign, a complex digital experience or even the creation of a brand’s design system. She is passionate about sustainable beauty and fashion brands.
“Lara’s energy, vibe and design-thinking approach to storytelling have already excited WPP clients and agency creatives,” said Hogarth global executive creative director Mehta. “She is a maker and an expert in creating bold, culturally relevant and meaningful work. Lara’s ability to listen to what clients and creatives want to achieve for their brands and then go into execution mode is one of her greatest assets to Hogarth.”
“My aim is to elevate the work, inspire innovative thinking, and create experiences that are beautifully designed in both form and function for our clients at Hogarth,” said Horowitz. “At Hogarth there is such a diverse society of makers that craft brilliant ideas with excellence. The spectrum of creativity is one of the opportunities I am most excited to be part of and especially when I think about innovation in the context of digital design and digital experience.”
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More