Rattling Stick U.S. has signed director Iqbal Ahmed for U.S. commercial representation.
With an innate ability to capture the humanity in brand stories, he has lent his narrative cinematic lens to clients including Nike, Adidas, Google, Spotify, Pinterest, Facebook, Snapchat, Microsoft and many others–work he has directed independently. Ahmed’s connecting with Rattling Stick marks his first career commercial representation.
Ahmed was a Commercial Directors Diversity Program (CDDP) Fellow in 2020 and has been recognized with numerous awards from global film festivals and Vimeo Staff Picks. Developing feature film projects with Disney, Sony, and Fox, Ahmed has turned out scripts which have been semifinalists for the Sundance Lab and the Motion Picture Academy’s Nicholl Fellowship.
Rattling Stick EP Joe Biggins said, “Iqbal’s immense passion for filmmaking and the joy he brings to the creative process is all together infectious, inspired and inspiring. But, it is Iqbal’s inherent talent that makes the sky the limit for what he’ll do behind the camera for a long time to come. I can’t wait to get started and see what we can do together!”
Ahmed added, “Rattling Stick has always held an elevated position in our industry for a reason–they care about great creative and bold storytelling. I instantly felt a kinship with the entire Rattling Stick team, and I’m thrilled to be joining the roster. I look forward to creating meaningful stories together.”
Growing up in a farming and industrial town in Southern Virginia, Ahmed was constantly pulled between orthodoxies, sometimes identifying as a Muslim, sometimes as a Southerner/American, and often neither. Planning to become a doctor, Iqbal attended Stanford University and graduated with degrees in biology, creative writing, and studio art, but realized that the long path to medicine would come at the expense of his creative interests. Pivoting to finance in New York, a circuitous journey brought him to the eventual realization that his passion lay in visual storytelling. Ahmed thus attended USC’s School of Cinematic Arts and graduated with an MFA in film production.
Informed by his own experiences, Ahmed often directs cinematic narratives about marginalized people, making short films and commercials about outsiders who are not often represented. The common thread through his work is his commitment to celebrating all of humanity through visual and emotional storytelling.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XRโs offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role heโs held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossanoโs expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the companyโs creative talent network. Rossanoโs career includes serving as an exec producer at Hungry Man for about 11 years, right from that companyโs inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More