New York-based Hornet has hired Esteban Cuenca as EU development producer. Cuenca is an Argentina-born, Amsterdam-based creative executive with eight-plus years of experience in strategic marketing, content, and creative management. He will focus on developing new and existing relationships on behalf of Hornet with brands and agencies throughout the EU. In its 20+ year history as a studio, Hornet has worked with a wide range of brands and agencies across the globe. Some of its early origins were very European-based, specifically out of London with the likes of The&Partnership and Leo Burnett London. Internally, Hornet’s team and director roster are also strewn across the globe with outposts in London, Barcelona, Amsterdam, Stockholm, Brussels, Copenhagen, and more. The hiring of Cuenca represents a continued and more concentrated push to expand Hornet’s European presence as it continue to evolve as a studio. Cuenca’s CV includes multiple award-winning marketing campaigns, internet-breaking records of +115 million views, and expertise in producing and guiding creativity in marketing campaigns from big agencies worldwide. Beyond that, he has a background in image and sound design and essentially all other aspects of creative direction and production.,,,,
Burbank, Calif.-headquartered Remote Picture Labs (RPL) has hired Rich Venezian as its director of business development. Venezian will work alongside VP of sales Sal Baldomar in bringing content creators the hybrid and remote postproduction workflows that help them tell their stories and deliver their shows with efficiency. With more than a decade of experience in the post industry, Venezian began his career on the technical side and then transitioned to more client-focused roles. His diverse work experience includes serving as Avid installer, sales coordinator, DI producer, sales executive, and director of client relations. RPL was launched in March 2020 as a joint venture of Creative Mobile Solutions, the Emmy® Award-winning developer of tapeless environments for live events and studio shows, and J/KAM Digital, a provider of innovative editing and shared storage solutions for more than 25 years….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More