Buckets of water are hoisted skyward from the oceans to the clouds high above. Workers dressed in white blend in with the clouds and empty the buckets into a giant planter pot. Rows upon rows of workers pass buckets from one to the next, filling the giant gardening pot and eventually tip it over so that water pours out of its spout.
This assembly line like set-up of workers performing tasks in unerring precision gives us a picture of how nature reuses water, all to the accompaniment of the John Fogerty tune “Have You Ever Seen The Rain,” with the rendition for this spot sung by JuJu Stulback. Re-arrangers/producers were PT Walkey, Scott Hollingsworth and Mary Wood of Frisbie, New York.
A voiceover relates, “Just as nature reuses water, GE water technologies turn billions of gallons into clean water each year, rain or shine.
The website address ecomagination.com appears, followed by the GE slogan tag, “Imagination at work.”
This elaborate spot was directed by the Traktor collective of bicoastal/international Partizan for BBDO New York. Visual effects house was The Mill, New York.
The BBDO team included chief creative officers David Lubars and Bill Bruce, executive creative director Don Schneider, creative director/copywriter Brad Roseberry, creative director/art director John Leu, director of TV Regina Ebel, executive producer Amy Wertheimer, director of radio/music production Rani Vaz and assistant producer Brian Gonsar.
Gavin Cutler of Mackenzie Cutler, New York, edited the commercial. The DP was Emmanuel Lubezki.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More