Korean-American multi-hyphenate artist and director Amber Park has signed with Ridley Scott Creative Group’s Black Dog Films for U.K. and U.S. commercial representation. She has collaborated with artists including Katy Perry, Camila Cabello, Chloe & Halle, Madison Beer, Lil Yachty and Ty Dolla $ign, and created immersive and linear content for the likes of Apple Music–“Unapologetically Asian”–Solana, Verizon, Vevo and Vogue.
Among the vanguard of young visual artists working today, Park has credits which span graphic design, CG and illustration, creative direction, multimedia projects, branded content, music video and visual art. Her distinctive aesthetic disrupts cultural norms and empowers female, Asian and Queer voices. On the strength of her “Love Music” music video for Lil Yachty, Park earned a slot in SHOOT’s 2021 New Directors Showcase. At the time she was with Believe Media, her production company roost prior to joining Black Dog.
With her 2022 NFT series “I LIKE YOU, YOU’RE WEIRD” (ILYYW) Park formed a dynamic web3 forward-community built to foster self-expression and celebrate the beauty of diversity to a mainstream audience, amplifying marginalized voices. In contrast to many of the projects and creators dominating the space, Park’s mission with ILYYW and future web3 projects is humanitarian and philanthropic. The ILYYW project provided thousands of women with crypto educations.
Park’s most recent brand project, “Play! Pop! Go!,” marks her first step into visualizing her own creative omniverse. Featuring a series of streetwear capsules, novelty items, web3 metaverse entertainment and gaming, “Play! Pop! Go!” is a wildly colorful and playful polysexual brand, building bridges between real-life art consumerism and web3 metaverse world building.
“I am truly humbled and thankful to join the amazing support and network of the Black Dog family,” said Park. “As a young director, I am excited to grow, evolve and share my voice and work with like-minded people who want to keep pushing the boundaries and disrupting the creative industry. As a multi-hyphenate creative, I love thinking outside the box and am excited to take things to the next level and continue to make a splash and create waves of visibility and representation for my inner child. To be able to build with the amazing Black Dog team is going to be wild!”
“Amber is one of the most talented visual artists that I’ve ever come across, said Black Dog directors’ representative Nancy Eld. “Her desire to discover and work across new creative mediums is something that resonates with all of us at Black Dog. From NFT development to creating 3D alternate universes and of course, the art of film and photography. We are so happy to be welcoming Amber to the Black Dog family on both sides of the pond.”
