Female-led talent management firm Melissa Ross & Representatives (MRR) has taken on West Coast representation for the roster of directors at creative production shop UnderWonder Content…..
PopClutch, the recently launched branded and design division of entertainment marketing agency Open Road, has secured Astra Reps for sales representation. Under the aegis of industry vet Astra Dorf, Astra Reps serves as a creative resource for the media and entertainment industries. Dorf has over 25 years of experience across entertainment, media, design, production, and digital and social transformation. She started her career at Lee Hunt Associates and then continued with Razorfish before founding Astra Reps in 2008….
Entravision (NYSE: EVC), a global advertising solutions, media and technology company connecting brands to consumers, has promoted Karina Cerda to a newly created position, EVP of global marketing. Cerda has a nearly three-decade track record in the media marketing industry spanning both agency and broadcast ad sales. She began her career in 1991 at Dailey & Associates, followed by several account management positions at Noble & Asociados, Casanova Pendrill (now Casanova//McCann), and Publicis Sanchez & Levitan, all agencies that specialize in reaching Hispanic consumers. After Publicis, Cerda honed her broadcast sales experience at Univision Communications and Radio Centro, where she was general sales manager of Exitos. Cerda joined Entravision in 2014 and has since held the roles of VP of marketing & sales development, sr. VP of marketing & sales development and, most recently, EVP of marketing & sales development for U.S. media….
Visual Data, a provider of end-to-end digital media supply chain services, has added Vince Matherne to it executive team as EVP, global sales. He reports to Kim Lawrence, EVP, global client operations. Matherne joins Visual Data from Encompass Digital Media where he was most recently general manager and EVP–North America. In a career spanning 20-plus years, Matherne has supported clients within the Americas, APAC, and EMEA…
From Restoring To Hopefully Preserving Multi-Camera Categories At The Emmys
When Gary Baum, ASC won his fourth career Emmy Award earlier this month, it was especially gratifying in that the honor came in a category--Outstanding Cinematography for a Multi-Camera Half-Hour Series--that had been restored thanks in part to a grass-roots initiative among cinematographers to drum up entries. Last year the category fell by the wayside when not enough multi-camera entries materialized.
In his acceptance speech, Baum appealed to the Television Academy to keep multi-camera categories alive. He later noted to SHOOT that editors also got their multi-camera recognition back in the Emmy competition this year. Baum hopes that after resurrecting multi-camera categories in 2024, such recognition will be preserved for 2025 and beyond.
A major factor in the decline of multi-camera submissions in 2023 was the move of certain childrenโs and family programming from the primetime Emmy competition to the National Academy of Television Arts and Sciencesโ (NATAS) Emmy ceremony. For DPs this meant that multi-camera programs last year were reduced to vying for just one primetime nomination slot in the more general Outstanding Cinematography for a Series (Half-Hour) category. It turned out that this single slot was filled in โ23 by a Baum-lensed episode of How I Met Your Father (Hulu).
Fast forward to this yearโs competition and Baum won for another installment of How I Met Your Father--โOkay Fine, Itโs A Hurricane,โ which turned out to be the series finale. Two of Baumโs Emmy wins over the years have been for How I Met Your Father, and thereโs a certain symmetry to them. His initial win for How I Met Your Father was for the pilot in 2022. So he won Emmys for the very first and last... Read More