Philippa Price–a London-born, L.A.-based multi-disciplinary creative and director behind forward-thinking film, fashion, and live visual experiences–has joined Superprime’s roster of filmmakers for commercial representation in the U.S..
Price’s distinctive blend of futuristic surrealism is rooted in an early love of science and design, which she pursued at Parsons School of Design in NYC Upon graduation, she returned to Los Angeles to work at Commune Design, specializing in architecture and graphics. Price then went on to launch Guns Germs $teal (GG$), a boundary-defying menswear label that quickly drew international acclaim from Vogue, Women’s Wear Daily and Vice, among others.
In 2014, Price established herself in filmmaking, becoming the visionary force behind campaigns, music videos, performances, and tours. She has worked with a wide variety of artists including, Rihanna, Pharrell Williams, Alicia Keys, Camila Cabello, Grimes, as well as brands such as Stella McCartney, Puma, Balmain, Savage x Fenty, Playboy, Apple Music, and Absolut Vodka. She was named one of “The Daring 25” by Condé Nast in 2016, which recognized the most intrepid people, companies, and innovators of the year.
“As a creative and a director, I seek the lushness of primal essences and emotions against the backdrop of the not-so-distant future,” said Price. “I see myself and my work as in a constant state of growth, and Superprime has created a creative-centered space in which I can continue to thrive, experiment, and evolve.’’
Michelle Ross, managing director/EP of Superprime, said, “Philippa has proven to be a force of nature, conceptualizing and launching some of the most memorable installations and visual art of the modern era. We are inspired to further explore her full range of talents in the world of advertising and branded content.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More