Production company REVERSE has signed Cali Bondad for U.S. commercial representation. As an Asian-American director, her unique lens is grounded in character-driven storytelling, influenced by her mixed ethnic background, her training as an editor, and her agency background. Bondad has already wrapped three campaigns under the REVERSE banner–for Sparklight via Team One, Cox Business out of FCB Chicago, and Nivea through Razorfish.
Bondad had been working as a freelance director, collaborating with such brands as AT&T, Nike, YouTube, Google, Secret, Georgia Power, and Uber. Previously, she was repped as a commercial director by Workhouse Creative and Joinery. Her career in the advertising world began as an editor at ad agency Mekanism, where she worked on commercials for Muscle Milk, Ben and Jerry’s, Ralph Lauren, and The North Face. For the latter, Bondad was recognized with a One Show Award of Merit in the Editing category for the brand’s “Never Stop” anthem spot. She was also featured as a “New Female Director” in the One Show Film Festival in 2017.
More recently, she was a finalist for the Lynn Shelton Grant to make her first feature film, a highly personal script that takes place in Manila, Philippines, and is told through the eyes of a young, mixed-race American woman who travels to her father’s homeland for the first time.
“Cali has years of experience under her belt, but she has that freshness and no-fear attitude of a budding director,” said Thibaut Estellon, REVERSE founder/executive producer. “She’s always upbeat, communicative, and willing to push the creative boundaries while being a team player who can manage the stress and pressure of being on-set with compassion and a sense of humor. With the proper development strategy, I’m confident and excited all at once that we can help her expand into new genres and reach new heights as a filmmaker.”
Bondad related, “I was struck by the ‘go, go, go’ mentality and pursuit of perfection that Thibaut and the team brought to these initial projects I directed through REVERSE. The level of talent and standard of the craft here is exceptionally high – and I love that every director on this roster has an instrumental role in the overall curation.”
The director added, “I’m always looking to grow and perfect my craft; to find that powerful intersection of stylization with human emotion,” concludes Bondad. “Being at a place that not only shares similar aesthetics and sensibilities but also shares a goal to shift the optics on set by bringing more POC and women into production, I know we’ll continue to achieve great things together.”
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Content’s joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, “Vellas’ arrival reinforces Anonymous’ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether it’s a 30-second commercial or a streaming series.”
Renata Dumont, Anonymous Content Brazil’s executive producer, added, “The value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the company’s DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.”
Vellas said, “I have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More