Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, has hired Kathy Hepinstall Parks as executive creative director. In a role specifically designed to focus on elevating the writing across all brands, Hepinstall Parks will apply her skills across all agency clients including Lexus, The Ritz-Carlton and Ste. Michelle Wines. She will report to Team One’s chief creative officer, Chris Graves, and work in partnership with the rest of the creative leadership team.
“Given our unique focus on premium and luxury brands, we recognize the emotional power of language,” said Graves. “Beyond just advertising to people, we’re looking to connect with them, and we think great writing is one of our most powerful tools. We’ve been looking to find someone who could help upgrade our writing overall, as well as influence and grow our younger talent. That person was Kathy.”
Based in Austin, Texas, Hepinstall Parks is a Los Angeles Times bestselling novelist (for “The Absence of Nectar”) and has spent the last few years freelancing for various agencies including Team One. Over the course of her career, she’s also worked at shops including Wieden + Kennedy (Portland, New York and London), 72andSunny, Goodby, Silverstein & Partners, Saatchi and Saatchi, BBDO, Giant Spoon, TBWAChiatDay, The Martin Agency and Indeed.com. She’s been active across major brand accounts including H&M, Target, Nike, Lexus, Starbucks, American Express, and Uber. Hepinstall Parks has also published eight novels and is co-founder of The Clyde Program, a writing program she started with fellow advertising creative Abigail Hogue.
“Team One’s approach to creative hires is going to be the new model in the next few years. I never received an offer quite like this one–literally created around the way I work most effectively and most happily. And the chance to work for Chris Graves–one of my best friends–was icing on the cake, even though I try to follow a keto diet,” said Hepinstall Parks.
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Content’s joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, “Vellas’ arrival reinforces Anonymous’ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether it’s a 30-second commercial or a streaming series.”
Renata Dumont, Anonymous Content Brazil’s executive producer, added, “The value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the company’s DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.”
Vellas said, “I have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More