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    HELO Signs Director & TikTok Creator Maris Jones For Spot Representation

    By SHOOTUpdated:No Comments2154 Views
    Maris Jones
    LOS ANGELES --

    Creative production studio HELO has signed director and viral TikTok creator Maris Jones to its roster of global talent for commercials. This marks her first signing with a production house for representation as a spot director.

    Recognized by hundreds of thousands of followers across TikTok and Instagram, Jones’ videos encompass modern-day pop culture homages to retro music, film, and fashion, and social media campaigns for leading international brands. With a passion for 1970s rock, she recently completed a campaign with Yoko Ono and the John Lennon Estate for a re-release of “Hold On (Ultimate Mix),” in addition to a merchandise photo shoot and video campaign for the Rolling Stones. In collaboration with Joe Biden for President, she also produced a short film inspired by classic RPG titles like “The Sims” and the “Zelda” franchise to encourage youth to vote. Drawing inspiration from her vivid imagination, love of classic rock, and childhood experience making whimsical videos with toys as props, Jones’ work offers a fresh perspective with a nostalgic twist. A versatile creative, Jones is a prolific visual storyteller with the breadth of creative chops to take ideas from concept through final delivery.

    Jones shared, “HELO’s creative approach places a heavy emphasis on design and use of visual aesthetics to enrich storytelling and make projects standout, which aligns with my personal style and vision. While a lot of my projects have been solo endeavors, I love collaborating with other creatives to make things no one ever imagined possible.”

    Jones’ recent commercial work includes campaigns for Hulu, Netflix, Gucci, Valentino, Converse, TikTok, Adobe, Universal Music and LG. She is represented by Andrew Leib with Red Light Management. 

    “The lines are blurring between traditional advertising and use of new technologies and immersive experiences to help brands tell more engaging stories,” said Justin Moore-Lewy, HELO co-founder and partner. “Maris’ expertise goes beyond traditional advertising and speaks to youth culture from a place of authenticity, developing innovative narratives and experiences for brands that entertain first-and-foremost.”

    Brendan Kiernan, HELO co-founder and partner, added, “Maris is a standout influencer and creator who shines both in front of and behind the camera, and brands are incredibly lucky to benefit from her vision and expertise on both sides of the lens.” Kiernan described Jones as “a powerhouse female filmmaker who has such a unique and defined artistic vision. Maris is a director, world builder, and experience creator, and we look forward to tapping into her versatile skillset and experience across future projects at HELO.”

    Category:News
    Tags:Brendan KiernanHeLoJustin Moore-LewyMaris Jones



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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