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    Barrett Hires Melissa Macarian, Julie Blakley As Creative Directors

    By SHOOTUpdated:No Comments1324 Views
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    Melissa Macarian
    SAN FRANCISCO --

    Barrett, the agency under the aegis of founder and executive creative director Jamie Barrett, has hired Melissa Macarian as creative director/art director and Julie Blakley as creative director/copywriter.

    Macarian’s responsibilities will include overseeing the Activision and Chime accounts, as well as new business. Macarian comes to Barrett from Camp+King, where as creative director she brought creative campaigns to life for global clients including RE/MAX, Papa Johns and Energizer. As the creative lead on Energizer, she brought the beloved Bunny brand icon back out in the world to parody pop culture moments and oversaw the launch of the Energizer Bunny’s very own Twitter account. Her work has been recognized by the Effie Awards.

    Blakley comes to Barrett from Doremus, and has also worked at Eleven, David&Goliath, and Edelman. Her Barrett responsibilities include overseeing the Sutter Health, eBay and Bitly accounts and new business.

    While ACD at Edelman, Blakley was the creative lead on the Taco Bell account and responsible for opening the crowd-pleasing and headline-grabbing Taco Bell Hotel in Palm Springs. She’s also gone undercover with Jerry Rice for Lyft, designed a shoe for Virgin America, recreated an iconic scene for The Terminator, made international news for pranking the city of London, run social media for a fake airline called Blah and created gifs that have been downloaded more than 100 million times.  

    “Julie and Melissa are two incredibly talented creative leaders we’ve admired for a long time,” Barrett said. “They’ll be a huge part of not only our work but our culture as our agency continues to grow.”

    Category:News
    Tags:BarrettJamie BarrettJulie BlakleyMelissa Macarian



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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