Barrett, the agency under the aegis of founder and executive creative director Jamie Barrett, has hired Melissa Macarian as creative director/art director and Julie Blakley as creative director/copywriter.
Macarian’s responsibilities will include overseeing the Activision and Chime accounts, as well as new business. Macarian comes to Barrett from Camp+King, where as creative director she brought creative campaigns to life for global clients including RE/MAX, Papa Johns and Energizer. As the creative lead on Energizer, she brought the beloved Bunny brand icon back out in the world to parody pop culture moments and oversaw the launch of the Energizer Bunny’s very own Twitter account. Her work has been recognized by the Effie Awards.
Blakley comes to Barrett from Doremus, and has also worked at Eleven, David&Goliath, and Edelman. Her Barrett responsibilities include overseeing the Sutter Health, eBay and Bitly accounts and new business.
While ACD at Edelman, Blakley was the creative lead on the Taco Bell account and responsible for opening the crowd-pleasing and headline-grabbing Taco Bell Hotel in Palm Springs. She’s also gone undercover with Jerry Rice for Lyft, designed a shoe for Virgin America, recreated an iconic scene for The Terminator, made international news for pranking the city of London, run social media for a fake airline called Blah and created gifs that have been downloaded more than 100 million times.
“Julie and Melissa are two incredibly talented creative leaders we’ve admired for a long time,” Barrett said. “They’ll be a huge part of not only our work but our culture as our agency continues to grow.”
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Contentโs joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, โVellasโ arrival reinforces Anonymousโ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether itโs a 30-second commercial or a streaming series.โ
Renata Dumont, Anonymous Content Brazilโs executive producer, added, โThe value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the companyโs DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.โ
Vellas said, โI have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More