RadicalMedia has brought filmmaker Andy Hines aboard its roster for representation in the U.S. and U.K. spanning commercials, branded content and music videos.
Hines is a Grammy-nominated director who has worked with music performers ranging from Kanye West to Missy Elliott, Rosalía, Luke Combs and Keith Urban. Hines, who was previously repped by Sanctuary Content, has also directed campaigns for Nike, Uber and Maple Leaf Foods.
Hines is a Canadian director based in Los Angeles. He learned to see life through a camera frame from the age of six due to the influence of his photographer father. After receiving his Masters in directing from The American Film Institute, Hines transitioned into directing music videos and commercials. Hines caught his first break in the industry with A$AP Yams, making his first music video in the driveway of the artist’s house the very next day.
Hines’ range has never been limited by genre or style, moving freely between writing award winning narrative projects like Logic’s viral “1-800-273-8255” (nominated for the Best Music Video Grammy in 2018) to big performances like Lizzo’s “Tempo.” The director’s work has garnered multiple MTV VMA Awards and nominations as well as five Cannes Lions including Gold for both commercials and music videos.
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Content’s joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, “Vellas’ arrival reinforces Anonymous’ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether it’s a 30-second commercial or a streaming series.”
Renata Dumont, Anonymous Content Brazil’s executive producer, added, “The value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the company’s DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.”
Vellas said, “I have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More