Agency also expands footprint of content studio cain&abel with launch in North America
Bolstering its production capabilities on two fronts, adam&eve NYC has appointed Abbie Noon as head of integrated production while simultaneously expanding the footprint of content studio cain&abel. On the latter score, cain&abel North America has been launched with Niko Brown named to serve as its head of production. This marks cain&abel’s first studio outside of its headquarters in London.
The cain&abel studio has been working in close collaboration with adam&eveNYC since 2017. Originally created to service adam&eveDDB and bring to life its creativity through content and production, cain&abel now services its own clients, bringing together direct response, creative production, content, onsite, and global marketing.
Led by managing director Claire Bowers, cain&abel has made recent investments in tech and talent to boost its direct response and creative production capabilities, meaning that the studio is in an even stronger position to collaborate with adam&eve to offer clients truly end-to-end brand-to-acquisition solutions.
Abbie Noon, Niko Brown
As head of integrated production for adam&eveNYC, Noon oversees all production across the agency’s client base. She will work with Brown to realize opportunities for integrated production solutions across the existing client roster. Noon reports to adam&eveNYC managing director James Rowe.
Noon joins after stints at BBH, TBWAChiatDay, Johannes Leonardo, 72andSunny and Crispin Porter+Bogusky, producing work for clients including PlayStation, Volkswagen, Samsung, and Google. At BBH, she worked alongside adam&eveNYCs current executive creative directors, Dave Brown and Daniel Bonder.
Niko Brown previously headed up editing and creative teams at Vimeo and Shutterstock. He brings a wealth of production experience and is well-positioned to drive and lead creative projects for clients, as well as oversee growth for cain&abel in 2022, reporting into Noon.
James Rowe, managing director at adam&eveNYC, said, “Since opening adam&eve in New York in 2017, we’ve always wanted to add the skills and capabilities that cain&abel possess. We’re building a modern and agile agency model and having creative content production in-house is an essential part of that as we look to offer end-to-end creative solutions for our clients. We have seen the demand from our growing client base as well as our creative department and now feels like the perfect time to launch. In Abbie and Niko, we have two proven leaders who value creativity and craft and I’m excited to build both adam&eve and cain&abel with them in North America.”
From Restoring To Hopefully Preserving Multi-Camera Categories At The Emmys
When Gary Baum, ASC won his fourth career Emmy Award earlier this month, it was especially gratifying in that the honor came in a category--Outstanding Cinematography for a Multi-Camera Half-Hour Series--that had been restored thanks in part to a grass-roots initiative among cinematographers to drum up entries. Last year the category fell by the wayside when not enough multi-camera entries materialized.
In his acceptance speech, Baum appealed to the Television Academy to keep multi-camera categories alive. He later noted to SHOOT that editors also got their multi-camera recognition back in the Emmy competition this year. Baum hopes that after resurrecting multi-camera categories in 2024, such recognition will be preserved for 2025 and beyond.
A major factor in the decline of multi-camera submissions in 2023 was the move of certain children’s and family programming from the primetime Emmy competition to the National Academy of Television Arts and Sciences’ (NATAS) Emmy ceremony. For DPs this meant that multi-camera programs last year were reduced to vying for just one primetime nomination slot in the more general Outstanding Cinematography for a Series (Half-Hour) category. It turned out that this single slot was filled in ‘23 by a Baum-lensed episode of How I Met Your Father (Hulu).
Fast forward to this year’s competition and Baum won for another installment of How I Met Your Father--”Okay Fine, It’s A Hurricane,” which turned out to be the series finale. Two of Baum’s Emmy wins over the years have been for How I Met Your Father, and there’s a certain symmetry to them. His initial win for How I Met Your Father was for the pilot in 2022. So he won Emmys for the very first and last... Read More