A guy is seated at home in front of the TV watching football. His buddy is napping on a nearby couch, only to be roused by the sound of the game. Still in a drowsy state, the gent is puzzled over how football can be on the boob tube when the season is over. But then he has a revelation–of course, he’s dreaming that there’s still pro football being played.
“I’m still asleep,” we hear his inner voice say. “I’ve read about this. This is lucid dreaming. I’m asleep but I can control my dreams. I can do anything. I can fly.”
He gets up off the couch, lets out a scream and then jumps out the window.
His football watching buddy can’t believe what he’s seen. He looks out the window to find his “asleep” pal okay since his fall was broken by some cooperative tree shrubbery. The “flying” man looks up and asks, “What’s the score?”
A tag tells us of ESPN’s coverage of the Arena Football League, providing fans with the pigskin fix they need during the so-called offseason.
“Lucid Dreaming” is one of three spots in a campaign directed by Michael Downing of harvest, Santa Monica, for Wieden+Kennedy (W+K), New York.
The W+K ensemble included executive creative directors Kevin Proudfoot and Todd Waterbury, creative directors Derek Barnes and John Parker, writres Rob Munk and Charlie Gschwend, art director Gary Van Dzura, head of broadcast production Gary Krieg and producer Alison Hill.
Bonnie Goldfarb and Scott Howard exec produced for harvest, with Rob Sexton serving as head of production and Francie Moore as line producer. The DP was John Zilles.
Editor was Tiffany Burchard via FilmCore, New York.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More