Eight high-scoring entries in The One Show 2022 have been named finalists for the One Show CMO Pencil award, honoring the marketer behind the work that had the most impact on a brand’s business from the past year.
Finalists for this year’s One Show CMO Pencil are:
- AB InBev Michelob ULTRA for “Save it See it” by GUT São Paulo
- Dole Sunshine Company and Ananas Anam for “Piñatex” by L&C New York
- Google for “Black-Owned Friday” by BBH USA New York
- Google for “Real Tone” (in house)
- Heineken for “Shutter Ads” by Publicis Italy Milan
- House of Lapland for “Salla 2032” by Africa São Paulo
- Unilever for “Degree Inclusive” by Wunderman Thompson Argentina Buenos Aires
- Walmart for “Bedtime Stories” by FCB Chicago
“These eight amazing pieces of work are among the highest scoring entries in The One Show 2022,” said Kevin Swanepoel, CEO, The One Club. “We look forward to seeing which CMO will be honored this year for the work that takes an innovative, bold stance, and has the greatest positive impact on a brand and its bottom line,”
The honor is unique for The One Show in that all of its other awards are given to agency or brand creative teams, whereas the CMO Pencil is presented to the individual at the brand responsible for recognizing and shepherding great work to life.
Judging the CMO Pencil finalists will be a jury of leading brand-side marketers:
- Kofi Amoo-Gottfried, CMO, DoorDash
- Peggy Ang, CMO, SVP of marketing, LG Electronics
- Bruno Cardinali, former CMO, Popeye’s
- Rankin Carroll, chief brand & content officer, Mars Wrigley
- Morgan Flatley, global CMO, McDonald’s
- Jessica Klodnicki, CMO, Skullcandy
- Fernando Machado, CMO, Activision
- Kenny Mitchell, CMO, Snap
- David Rubin, CMO, The New York Times
- Michelle St. Jacques, CMO, Molson Coors
- Doug Scott, CMO, EVP, international, Twitch
- Deborah Wahl, global CMO, General Motors
In accordance with The One Show judging rules, jury members abstain from voting on work done for or by their own company.
The jury will review the finalists and select the CMO responsible for the one piece of work they feel had the greatest impact on moving a brand forward. The winning CMO will be presented with the award on stage at The One Show awards ceremony, taking place at the conclusion of Creative Week 2022 on May 20 at Cipriani Wall Street in New York.
Past CMO Pencil winners are Raja Rajamannar, chief marketing & communications officer and president, healthcare business at Mastercard for “True Name,” created by McCann New York; Kathleen Hall, chief brand officer, Microsoft for Xbox’s “Changing the Game” also by McCann New York; David Rubin at The New York Times for “Truth is Worth It” from Droga5 New York; and Stephen Tisdale, CMO, State Street Global Advisors for “Fearless Girl,” by McCann New York.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More