Production house Slash Dynamic has expanded its talent roster with directors Deluxe and Gerald McMorrow who additionally will both play a significant role in the company’s S/D Auto, a studio recently formed to create innovative and inspiring automotive content for brands. Deluxe, aka Stéphane Leloutre. and McMorrow come aboard for U.S. representation spanning commercials and branded content.
In addition to directing film and TV, McMorrow has established himself in the automotive arena with global campaigns for the likes of Jaguar, Nissan and Panasonic. McMorrow masterfully combines cinematic car footage with visual storytelling, making for notable campaigns across both the automotive and lifestyle spaces. He had most recently been handled in the advertising market by production company Wondros.
Deluxe utilizes his graphic design/VFX skills and sharp eye for visual and conceptual creativity, as well as his propensity for storytelling, in all aspects of his filmmaking. He has a deep understanding of automotive advertising, and has spent many years collaborating with leading auto manufacturers. Deluxe’s body of work includes campaigns for Mercedes-Benz, Toyota, Hyundai, Mitsubishi and Porsche. Prior to joining the Slash Dynamic family, Deluxe was repped by Object & Animal. He now reunites with Slash Dynamic founder and S/D Auto managing director Tanya Cohen. Earlier Deluxe and Cohen teamed at The Cavalry Productions
The recently launched S/D Auto, which sits alongside Slash Dynamic, is helmed by Cohen and former Nissan creative directors Steve Rice and David Hedemen, bringing brand strategy to life through dynamic storytelling and powerful car footage. The team of creatives, filmmakers and producers at S/D Auto deploys its extensive experience to maintain efficiency throughout all stages, offering an end-to-end content solution.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More