CoMPANY Films has signed comedy directing duo BLOK–consisting of Richard Jobson and Paul Casey–exclusively for commercials and branded content. This marks BLOK’s first representation in the U.S.
Recent BLOK directing credits include European spots for Hendrick’s Gin, Pepsi Max and Rainbow Riches Casino. The directorial team continues to be handled internationally by production houses Outsider in the U.K. and Markenfilm in Germany.
“Multiple worlds, extraordinary characters, ambitious set builds and amazing, story-driven effects, both in camera and using a bit of savvy post magic, that’s BLOK,” said executive producer Ron Cicero who heads CoMPANY Films along with EP colleague Richard Goldstein. “It’s exciting to discover a creative team that excels at every stage of the process–all in service to the script and with a fresh perspective.”
“We build a special universe for each brand,” shared Jobson (who handles DP duties) and Casey in a joint statement. “Creatively, we collaborate on everything up until the shoot.”
BLOK has been directing spots for the European market for a little less than three years, before that helming TV comedy series worldwide for the BBC, Channel 4, Sky and Netflix.
The BLOK duo developed an affinity for commercialmaking. The directors in a statement jointly observed, “Going from long-form TV series to :30 spots was the best decision we ever made. We’re perfectionists and the limited parameters of television often mean that there are many unavoidable sacrifices and compromises throughout production due to lack of time, money or both. Commercials gives us an opportunity to finesse each and every shot and improve our VFX understanding, whilst focusing on telling a short story. Concentrating on telling an engaging story in 30 seconds is always a fun and exciting challenge for us and is something we find immensely rewarding.”
