Director Jeff Tomsic has joined L.A.-based Community Films for U.S. representation. Tomsic is a well-regarded feature film and TV director whose extensive credits include the feature film Tag and episodes of both Broad City and the TBS comedy series The Detour. He has also been making commercials for several years, helming work for brands including Jeep, Speed Stick, Miller, Hasbro and Dr. Pepper.
He recently completed his first work for Community Films, a spot for LensCrafters featuring Sharon Stone that was shot in San Francisco. Stone was named the new face of the eyewear brand’s “Your Eyes First” campaign earlier this year.
Prior to connecting with Community Films, Tomsic was last repped in the advertising arena by Go Film.
Lizzie Schwartz, partner/executive producer at Community Films, said of Tomsic, “It’s a pleasure to be part of his passion for the craft of creating a story, which is only matched by his great rapport with talent, agency and clients alike.”
Tomsic was inspired to direct movies when his father accidentally brought home a copy of John Carpenter’s 1982 horror film The Thing when he was just nine. Tomsic explained that his father thought it was the 1951 Howard Hawkes sci-fi film The Thing From Another World and not a film that came by its R-rating honestly. It would prove a major catalyst for his subsequent career.
Tomsic’s short film I’m Having a Difficult Time Killing My Parents debuted at the Sundance Film Festival in 2011, and he also worked as a director and executive producer on the Comedy Central series Idiotsitter and This is Not Happening. Prior to directing commercials, he worked with MTV, first as a producer and then director of integrated marketing.
Tomsic made his feature film debut with 2018’s Tag, an adaption of a real-life story about men who played a game of tag for three decades. The film starred Jeremy Renner (who recently appeared in a Jeep ad directed by Tomsic), Jon Hamm, Ed Helms and Hannibal Buress.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More