BBH has promoted Felipe Serradourada Guimaraes to the role of deputy executive creative director. He will be responsible for the creative output across Burger King, Audi, Weetabix, Alpen and Jabra accounts, reporting directly to the agency’s executive creative director, Helen Rhodes.
Tasked with delivering creativity, craft and ideas that fuel the power of difference for brands, Serradourada Guimaraes has been instrumental in many of BBH’s creative highs over the last decade, including the iconic “Equal Love” campaign for Absolut, which brought home three D&AD Pencils for film craft and celebrated solidarity with LGBTQ+ communities.
Rhodes said, “Felipe is a lover of great ideas and beautiful craft, and shows time and again how powerful it can be when these two things are connected into culture. He’s extremely passionate about the agency and everyone in it, he’s a black sheep through and through and it’s really exciting to be able to promote from within for this role.”
Serradourada Guimaraes started at BBH as a placement in 2010, working his way up from junior creative to assistant creative director, creative director and now deputy executive creative director. During his 10 years at BBH he has worked across every client at the agency, winning four Cannes Lions, six D&AD Pencils and numerous golds at the Clios and Creative Circle awards.
The promotion is designed to further strengthen the creative department following a year of growth and creative success at the agency, with wins from UK favourites Ribena and Alpen and culture-leading work for Burger King, one of the most effective ads of the year with “Pop To The Pub” for Tesco, a people-first approach to banking for Barclays with the “Moneyverse” campaigns and impactful pro bono work for Chefs In Schools, Prostate Cancer UK and Refuge.
Serradourada Guimaraes said, “People used to say that the reason they came to BBH was because of the work, and the reason they stayed was because of the people. I want to impact both. Help shape work that attracts the best, and nurture them to become even better.”
As part of his role, Serradourada Guimaraes will help seek out, inspire and grow the next generation of creative talent at the agency.
