New Orleans-based filmmaker Abraham Felix has signed with bicoastal production company Curfew for commercial representation.
As a director, Felix aims to create work that shifts the culture towards a more human, just, and inclusive place. Both observational and intimate, Felix’s work explores interiority, humanity, and relational complexity. His PSA ,“The Unspoken Curriculum” for the Boris L. Henson Foundation, examined racial inequity in the public school system and featured the organization’s founder, renowned actor Taraji P. Henson. The spot was featured on Good Morning America and The View where it garnered national attention, shedding light on this pressing issue. “The Unspoken Curriculum” also earned Felix a slot in SHOOT’s 2021 New Directors Showcase.
Felix’s other commercial clients include Spotify, PreSonus, and the YWCA. Felix had been freelancing, maintaining a working relationship with Curfew before now officially signing to come aboard the company’s roster.
Additionally, Felix is a member of the fifth cohort of Emerging Voices through the New Orleans Film Society, the first cohort of The Commercial Director’s Branded Lab through MiFilm, and a Cycle 1 participant of the AICP Mentoring Program. His narrative films Change and Win by Two have won the jury award at the New Orleans Film Festival and Houston Cinema Arts Festival, respectively. He is currently working on a feature documentary and in development on his first narrative feature.
Kathryn Berk, executive producer for Curfew, said of Felix, “The honesty and craft of his storytelling shines through his work—we can’t wait to see what he does next. He’s extremely intentional when it comes to the creative process from his vision to bringing the right collaborators to set. Everything he directs is equitable, harmonious, and extremely thoughtful.”
Felix added, “The Curfew’s thoughtful, grounded approach to creating big things is truly refreshing. I think it’s why their work feels so human and soulful… not an easy feat in this industry. I’m glad to be a part of what they're building.”
Founded in Brooklyn in 2015, Curfew’s recent expansion includes the addition of an office in Los Angeles in 2021. Their roster of directors includes Mike Lee Thomas, Madeline Kelly, Angie Bird, Daniel Uribe, and Mark & Spencer. Curfew is represented on the East Coast by Jared Shapiro of Moustache, on the West Coast by Lauren Schuchman of Diplomat Reps, and in the Midwest by Doug Stephen of Doug Stephen & Partners.
Forsman & Bodenfors Shifts Its Singapore Group Creative Director Ivan Guerra to Its NYC Hub
Forsman & Bodenfors (F&B) has expanded its creative leadership in New York by relocating longtime group creative director Ivan Guerra from the Singapore office to the Big Apple to support a quickly growing list of new client wins.
As a group creative director in Singapore, Guerra racked up numerous accolades and participated in a myriad of new business wins that fueled the agency’s growth year over year. He explained why now was the right time to come back to the states, adding more nuance in the process. ”Singapore is the business hub of Asia, New York is the business hub of the world,” he said. “Our office in Singapore was small when I arrived. Since then, we’ve more than tripled in size, and became the [number one] most creative agency in the country, and work with more and bigger clients than ever before. There’s always more to be done, but the agency I’m leaving behind is in fantastic shape and ready to take on the world, as I know they will.”
For Guerra, there’s an opportunity to replicate in New York the success he had in Singapore. During his career, he repositioned and promoted businesses and products across a wide variety of markets and industries including P&G, Coca-Cola and Booking.com. Some of his well-known work includes a campaign that increased Samsung’s sales in the Middle East by almost 200%, one of the most iconic films in the history of Converse, Verizon’s most successful sports partnership program “Data Dunk” with the NBA, and a “Proud Whopper” campaign in 2014 that reignited Burger King and garnered 13 Cannes Lions and a Grand Clio.
Coming back to New York after 15 years in the business, including a stint where he spent time at the likes of top-shelf agencies like R/GA,... Read More