The American Marketing Association New York will induct four industry leaders into its Marketing Hall of Fame. The 2022 inductees are: Marc Pritchard, chief brand officer, Procter & Gamble’ Ann Mukherjee, chairman & CEO, Pernod Ricard North America; Bozoma Saint John, global chief marketing officer, Netflix; and Antonio Lucio, former CMO at Facebook, Visa and HP.
These extraordinary marketing innovators will be celebrated at the 2022 Marketing Hall of Fame Induction Ceremony on May 3, 2022 in New York City, location to be announced shortly. Each inductee will give a brief presentation inspired by their careers and will offer their views on the future of marketing.
The Marketing Hall of Fame was established by the AMA New York as the only award of its kind to celebrate brilliance in marketing across all disciplines and industries. A rigorously democratic process is used each year to elect leaders who are making outstanding contributions to marketing and inspiring a new generation of marketers.
The Marketing Hall of Fame continues to evolve to reflect our changing world. It includes exceptionally diverse segments of the marketing community in the nomination, voting and selection of inductees. Selection criteria look at how marketers impact business results, raise the profile of the profession, move marketing forward through breakthrough approaches, promote sustainability, and spearhead diversity, equity and inclusion.
“The Marketing Hall of Fame is back, renewed and refreshed,” said Joanna Seddon, Marketing Hall of Fame co-chair and founder, Presciant Brand Consultancy. “We are thrilled to honor such a truly outstanding set of marketing innovators.”
The selection process began last September with an open call for nominations, drawing in over 300 nominees in our most diverse field ever. AMA New York’s Marketing Hall of Fame Committee evaluated the nominations against the selection criteria and developed a shortlist of the 50 highest-qualified nominees.
The Marketing Hall of Fame Academy, an exclusive body of 300 senior marketers, agency executives, researchers and academics hand-selected by the committee and AMA New York Board of Directors, voted on the short list to determine the finalists. A final Panel of Judges, made up of past inductees and top executives from the leading marketing associations and organizations, then selected the four 2022 inductees.
“After two years since our last live ceremony as a result of COVID precautions, we are back with a roar this year with four stellar inductees and a focus on diversity and inclusion,” said Robert Kahn, Marketing Hall of Fame committee co-chair, AMA New York past president and partner at Want Branding.
Architects of marketing transformation already inducted into the Marketing Hall of Fame include academic and author David Aaker; former Facebook CMO Gary Briggs; Patagonia founder Yvon Chouinard; Dentsu International global CEO Wendy Clark; TBWAWorldwide chair Lee Clow; GE vice chair Beth Comstock; author and speaker Seth Godin; R/GA founder Bob Greenberg; former American Express CMO John Hayes; former IBM SVP Jon Iwata; author and professor Philip Kotler; Ogilvy & Mather chairman emeritus Shelly Lazarus; MetLife EVP, global chief marketing officer Esther Lee; Adobe CMO Ann Lewnes; strategist and author Al Ries; former P&G global marketing officer Jim Stengel; former Coca-Cola and Subway global CMO Joseph V. Tripodi; Wharton professor and author Jerry Wind; former Unilever Global CMO Keith Weed, and in the early years of the program, Steve Jobs, accepted the award on behalf of Apple.
2022 MARKETING HALL OF FAME INDUCTEES
Marc Pritchard
As top brand builder and P&G veteran for nearly four decades, Marc Pritchard believes in the power of brands to be a force for growth through serving people with the best-performing products while being a force for good through community impact, equality and inclusion, and environmental sustainability.
Pritchard leads P&G’s brand-building reinvention and is a leading voice in the media, marketing and creative industry. He has received a long list of industry honors in his role as P&G chief brand officer. Most recently, P&G was named Brand Marketer of the Decade by Cannes Lions and Pritchard was personally awarded the honor of 2020 Global Marketer of the Year by the World Federation of Advertisers.
Pritchard is responsible for P&G’s brand building disciplines worldwide. He sets the company’s multi-billion-dollar media, marketing and advertising strategies, and leads marketing innovations that guide communication and brand-building for P&G’s portfolio of trusted, quality brands.
Ann Mukherjee
Ann Mukherjee joined Pernod Ricard North America as chairman & CEO in December 2019. The first industry outsider and woman of color to assume the position, she has demonstrated from Day One her ability to advance through ambiguity, while delivering both ROI and ROR (return on responsibility).
Mukherjee is transforming the Pernod Ricard North America business to be laser-focused on driving the science of predicting consumer demand, building trusted brands attuned to the current climate of culture. She is igniting growth across the portfolio, by improving speed to market; and is building trusted brands attuned to the current climate of culture.
Mukherjee joined Pernod Ricard from S.C. Johnson and Company, where she broke ground as their first-ever Global CMO and, later, global chief commercial officer overseeing a $12 billion business division in more than 90 markets.
She previously made a decade-long impact at PepsiCo, most recently as president of Global Snacks and PepsiCo Global Insights. As CMO for Frito-Lay North America, she created a mantra of “Transform Tomorrow Today” to inspire breakthrough marketing. She spearheaded the multiyear “Crash the Super Bowl” campaign, which aired fan-made ads in a radical first for the advertising industry.
For the courageous moves she has made throughout her 30-year career, Ann was recognized among Forbes’ Top 50 Most Influential CMOs, and earned an ADCOLOR Legend Award.
Bozoma Saint John
Bozoma Saint John is the global CMO at Netflix, the world’s leading streaming entertainment service with 200 million paid memberships in over 190 countries.
Over the course of her career, she has earned a formidable reputation as a trailblazing marketing and advertising executive. Before Netflix, Bozoma served as CMO at Endeavor, a global leader in entertainment, sports and fashion, whose subsidiaries include WME, IMG and UFC. She also served as chief brand officer for Uber, where she was tasked with telling the stories of millions of riders and driver partners across 600+ cities.
As head of global consumer marketing for Apple Music and iTunes, Bozoma spearheaded campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. Buzzfeed called her the “coolest person to ever go on stage at an Apple event.” Prior to Apple, Bozoma served as the head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, and an advertising account executive at Spike Lee’s SpikeDDB.
Bozoma has received many awards, including Billboard’s Women in Music 2018 Hall of Fame and in 2014, the AAF Hall of Achievement, The Hollywood Reporter’s 2018 Women in Entertainment Power 100 list, and Fortune Magazine’s 2018 list of Most Influential CMOs.
In 2021, Bozoma was named #1 on Forbes’ World’s Most Influential CMOs list and the Harvard Business School published a case study about her career and leadership, “Bozoma Saint John: Leading with Authenticity and Urgency.”
Antonio Lucio
Antonio Lucio has worked with some of the most recognized companies and iconic brands. He has held global CMO roles for Facebook, HP Inc, and Visa, as well as chief innovation and portfolio transformation officer for PepsiCo Inc.
Lucio is a recognized thought leader and global influencer in marketing transformation, known for his compelling vision and his commitment to action. Throughout his career, he has been successful in driving growth by building businesses, brands and marketing teams that have stood the test of time. He is skilled in developing successful strategies that drive revenue by building high-performing teams and marketing ecosystems, infusing deep analytics into effective communication strategies and driving meaningful innovation throughout the customer’s journey.
He is also known for his inclusive leadership philosophy. For Lucio, diversity is a business imperative. In all his roles, he was able to deliver business results while significantly increasing the representation of women and people of color.
Lucio has been a regular feature in the Forbes Most Influential CMOs list throughout his career, achieving top 5 positions in 2017 (#2), 2018 (#4) and 2019 (#3). He has also received numerous champion of diversity awards by organizations such as The 3% Conference, ADCOLOR and others.
At Facebook, he was the first ever CMO responsible for marketing across the family of apps (Facebook App, Instagram, Messenger and WhatsApp), and for the development and launch of the Facebook company brand.
Prior to joining Facebook, he was the first global chief marketing and communications officer for the new, HP, Inc, born out of the split of the Hewlett Packard Corporation.
As Visa’s first global marketing and communication officer, Lucio helped the company manage its highly successful IPO and created its first-ever global positioning, brand architecture and campaign.
