WeShow, a video site that launched five months ago that distinguishes itself from YouTube by having the videos it plays carefully selected by an editorial board and listed in content channels, introduced My WeShow on Feb. 6, a video social network that will allow users to post their own video communities, which will be supported by advertising from Google AdSense. Advertising revenue will be shared with the users.
My WeShow already has 2,500 video communities posted, according to Marcos Wettreich, CEO and founder of WeShow. When asked how people will find them, he said it would occur via Google searches on video topics. They can also be accessed from a Members column on the My WeShow page, which is accessible at Weshow.com.
Advertising will play on video community pages like it plays on any web page affiliated with Google.
Wettreich said there will be other potential avenues for advertising revenue, including sponsorship packages for advertisers interested in buying community pages by subjects, agreements with ecommerce sites for click throught to products offered on video community pages and fees paid by large video sites like AOL to play their videos on the community pages. Ad networks will be used to sell the sponsorship packages, Wettreich said.
He also said video advertising can be used, but only through Google AdSense. Google just began playing AdSense video ads.
Wettreich sees My WeShow as the social network for video aficionados. “My WeShow could do for the online video universe what Flickr has accomplished for photography,” he said. “It will make it simple and easy for anyone to use online video to express themselves and create a community of interest around a single topic.”
My We Show will appeal to an international audience with portals dedicated to the U.S., U.K., Brazil, Germany, Spain, France, Japan and China.
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More