Newton’s Laws are suspended in CaviarLA director Thorsten Herken’s 30-second exercise in levity, “Gravity,” for Mey lingerie company, airing exclusively in Germany out of Jung v. Matt, Hamburg, Germany. The transcendental spot features household objects gently floating through a stylishly adorned home, symbolically illustrating Mey push up bras’ gravity-defying properties.
“Gravity” opens on a bathroom mat slowly rising from its hardwood resting place. A melodic score takes us from other bathroom items afloat to a pair of high heels hovering in the bedroom, then into the kitchen, where pizza in the oven, tomatoes and peppers, and even an opened container floats gently. We cut to a wider shot of the living room where TV remotes, burning logs and phone receivers levitate inches from the ground.
A super appears over black, “Suspends the law of gravity,” and we cut back to a lingerie-clad beauty making her way through the room. Another super over black, “Push up from Mey,” appears and the spot concludes behind the woman looking out her window to a yard full of floating leaves.
“Gravity” was produced by Caviar, Los Angeles, and Berlin-based Salt. Angelika Esslinger exec produced for Salt with Sebastian Pfafenbichler serving as DP.
The agency team consisted of creative director Thim Wagner, copywriter Jo Marie Farwic and producer Lars Wiepking.
Editor was Steven Wilhelm of nhb, Berlin. Nhb also was the visual effects studio on the job.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More