Arnold Worldwide has launched Arnold On, an agency-produced viral video series that gives perspective on current trends, happenings and important issues in the world of advertising. Each episode features different employees from one or more of Arnold’s three offices (Boston, Washington, D.C. and New York) discussing what’s happening at the agency and in the industry. The three- to five-minute clips will specifically highlight new work and events, drawing attention to groundbreaking campaigns and agency initiatives.
The first episode, which can be viewed at http://www.arn.com/arn.cfm, features The AdColor Awards™. AdColor™ is an Arnold-led initiative to draw attention to the importance of diversity in the advertising industry. The award show, which was the brainchild of Arnold’s own Tiffany R. Warren in partnership with Lisa Unsworth, was held in November in Boca Raton, Fla. and honored leading diversity agents in the industry including Iraq war veteran and creative director R. Vann Graves of BBDO, African-American marketing manager Melissa Brown of Home Depot and NBA legend Earvin “Magic” Johnson.
“The main idea we are trying to put out there is a real face for Arnold as a company,” said Arnold copywriter Matt Guerra who is also co-producer of Arnold On. “In a way we are branding ourselves.”
Upcoming episodes will include Arnold On Design, where designers within the Arnold family offer their take on design, what it is and how important it is. That will be followed by Arnold On Work Life, which will delve into balancing career and everyday life and the programs Arnold offers to make that happen.
Guerra conjectured, “I can see students looking at this trying to find out what the real world of advertising looks like. Or I could see people we’re recruiting looking at it to see what we are like as a company. I could also see potential clients looking at it to see what we are all about.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More