Five young, attractive women prance across a pastoral meadow holding a larger than life hamburger. Joining this surreal scene is a man running towards them, his mouth wide open, ready to take a bite out of the fast approaching, king-sized burger.
Then we’re asked the question, “What if?” And the “if” turns out to be, “What would you do if you won the Oregon Lottery?” as a Powerball lotto ticket gets printed out before our eyes.
For this man, the answer to the query is investing his lottery winnings in beautiful women and the creation of the world’s largest hamburger.
“Burger” is part of a three-spot Powerball campaign directed by Zach Math of Bob Industries, Santa Monica, for agency Borders Perrin Norrander, Portland, Ore.
The BPN team consisted of creative director Terry Schneider, art director Ben Carter, copywriter John Heinsma and producer Scott Fox.
T.K. Knowles exec produced for Bob Industries. The DP was Patrick McGowan.
Editors were Corky DeVault and Katie Turinski of Joint Editorial, Portland.
DGA Feature Nominees: Audiard, Baker, Berger, Corbet and Mangold
The field of feature nominees for the Directors Guild of America (DGA) Awards spanning two categories is set. Nominated for the DGA honor for Outstanding Directorial Achievement in Theatrical Feature Film for 2024 are: Jacques Audiard for Emilia Pérez, Sean Baker for Anora, Edward Berger for Conclave, Brady Corbet for The Brutalist, and James Mangold for A Complete Unknown.
The DGA also revealed the nominees for the Michael Apted Award for Outstanding Directorial Achievement in First-Time Theatrical Feature Film. The first-time narrative feature directors are: Payal Kapadia for All We Imagine as Light, Megan Park for My Old Ass, RaMell Ross for Nickel Boys, Halfdan Ullman Tondel for Armand, and Sean Wang for Diddy.
“2024 has been a truly extraordinary year for storytelling--and today’s nominees have created audacious and unique films that expand the possibilities of cinematic excellence,” said DGA president Lesli Linka Glatter. “I am thrilled to congratulate all our nominated directors for their brilliant work, which is visionary, inspirational and speaks to the depth of the human experience. To be chosen by one’s peers is the true marker of outstanding directorial achievement and what makes these nominations so very special.”
The winners will be announced at the 77th Annual DGA Awards on Saturday, February 8.
Here’s a fuller rundown of the nominees in both DGA Award categories:
THEATRICAL FEATURE FILM
Outstanding Directorial Achievement in Theatrical Feature Film for 2024 (in alphabetical order):
JACQUES AUDIARD
Emilia Pérez
(Netflix)
SEAN... Read More