Moon, the New York-based house which isn’t slated to open its doors until next month, is already in production on an Oil of Olay job directed by Agust Baldursson for Saatchi & Saatchi, New York. The new spot production house venture is being launched by industry vet Tom Mooney…Venice, Calif.-based Mechaniks has added three directors: Wayne Craig, formerly of Argyle Brothers, Brazilian helmer Marcello Galvao and Jody Lauren Miller, who was featured in SHOOT’s New Directors Showcase last year. They come aboard a company directorial roster consisting of Boris Damast, Michael Norman, Michael Cerney, Plank, Jesse Roth and Emmanuel Hoss Desmarais….John Dukakis has joined Hill Holliday’s Boston office as senior VP/director of branded entertainment. Dukakis formerly served for seven years as an executive VP at Overbrook, a full service multi-media production company as well as a personal management company owned and operated by Will Smith and his partner, James Lassiter….Final Cut has hired Laura Patterson as a producer in its New York office. She will work closely with senior producer Raná Martin to manage the company’s roster of editors and produce projects. Patterson was most recently chief creative manager for Euro RSCG Worldwide, New York, where she oversaw the day-to-day operations of a 60-person creative department….
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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