“Birds do it. Bees do it. Even educated fleas do it.” These lyrics from Cole Porter’s classic song, “Let’s Do It,” apply to Orangina’s “Naturally Juicy”–except love gives way to hot passion in this naughty, borderline raunchy minute-and-45-second spot directed by Todd Mueller and Kylie Matulick of Psyop, New York, for Paris agency FFL. Psyop and Stink, London, teamed to produce the job.
Debuting this month in cinema houses, the ad centers on the romance between a sexy doe and a manly bear, each with human-like torsos. They and their fauna colleagues in the forest–including a chorus line of titillating zebras–illustrate nature’s magnetism and the fiery nature of Orangina, the soda/fruit juice beverage that is the animals’ drink and their prop of choice as they perform a lusty dance. The tagline–as we see the doe and bear drinking out of the same bottle of Orangina–simply reads, “Naturally Juicy.”
Psyop creative director Mueller, related, “I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it. That was basically the motivation and creative charge throughout the production; raunchy naughty furriness. The agency FFL were amazing to work with and just kept pushing us to get furrier and naughtier. The production team at The Mill [London] and Stink brought everything they had to the table and the results are phenomenal. Now that we are finished, it’s a bit sad to leave this crazy world behind. There’s so much more to find out about this forest and these sexy creatures.”
The multi-discipline spot spanning such genres as 3D and 2D animation and live-action motion capture
The FFL creative team included executive creative directors Fred & Farid, creatives Michael Zonnenberg, Joseph Dubruque, Nicolas Lautier and Baptiste Clinet and producer Robin Accard.
Animation director was Nicholas Weigel. Daniel Bergman executive produced for Psyop, with Mariya Shikher serving as producer. Sylvaine Mella and Richard Fenton were exec producer and producer, respectively for Stink. Stephen Venning produced for The Mill.
Motion capture studio was Cinedroid, London. Editor was Paul Hardcastle of Trim Editing, London.
Timothée Chalamet To Receive Arlington Artist of the Year Award At Santa Barbara Film Fest
Timothée Chalamet will be honored with the Arlington Artist of the Year Award at the 40th annual Santa Barbara International Film Festival (SBIFF). Chalamet will receive the award during an in-person tribute and career retrospective on Tuesday, February 11, 2025. The evening will highlight his performances in three highly acclaimed films: A Complete Unknown (dir. James Mangold), Dune: Part Two (dir. Denis Villeneuve) and Wonka (dir. Paul King). This honor recognizes Chalamet’s unparalleled talent and his enduring impact on the cinematic landscape.
“I’m a big fan of Bob Dylan, and I was blown away by Chalamet’s transformation in A Complete Unknown. His performance is galvanizing and electrifying, especially coming on the heels of the major box office triumph earlier this year with Dune: Part Two. Truly, this is the age of Chalamet,” said SBIFF executive director Roger Durling.
Chalamet was the youngest Best Actor Oscar nominee since 1939 for his breakout role in Call Me By Your Name. He has starred in five Best Picture Oscar nominees: Call Me By Your Name, Lady Bird, Little Women, Dune and Don’t Look Up. Additional credits include Bones and All, The French Disptach, Beautiful Boy, The King and Interstellar. He is currently in production on A24 and Josh Safdie’s Marty Supreme, inspired by the late American table tennis legend Martin “Marty” Reisman.
The 40th Santa Barbara International Film Festival will take place February 4-15, 2025. Official events including screenings, filmmaker Q&As, industry panels, and celebrity tributes, will be held at SBIFF’s Riviera Theatre and its new Film Center, plus the historic Arlington... Read More