A youngster is hosing down the driveway in front of his house. He says to a friend who’s passing by, “Hey Tyler, where have you been all day?”
Tyler, another lad, is driving about in a motorized cart. “My cardiologist,” he responds.
“Again,” says the kid holding the garden hose.
“Yeah, it’s my pacemaker,” says Tyler. “It’s been reacting with my game console…The other day I was rescuing my thirteenth damsel from the dragon’s lair. My fricking heart stopped.”
A supered message against a stark backdrop reads, “Inactive kids may get old before their time.”
We return to the slice of life with Tyler now asking his buddy, “So you going to the Halloween dance on Friday?”
“I can’t. I’m prepping for a colonoscopy.”
An end tag reads, “It’s time for action,” accompanied by the ParticipACTION logo and a website address, Participaction.com.
ParticipACTION is a private, not-for-profit charitable organization which receives support from the Canadian government via Sport Canada and the Public Health Agency of Canada. Its goal is to combat the inactivity crisis by getting people to be proactive and engage in life, leaving the couch, the gaming console and the like.
“Driveway” is one of three spots in a campaign directed by John Mastromonaco of Untitled Films, Toronto, for JWT Enterprises, Toronto.
Martin Shewchuk and Don Saynor were creative directors for JWT, heading a team that also included art director Jeff Wilbee and producer Clair Galea.
Peter Davis exec produced for Untitled. John Houtman was the DP.
Editor was Richard Unruh of Rooster, Toronto.
Timothée Chalamet To Receive Arlington Artist of the Year Award At Santa Barbara Film Fest
Timothée Chalamet will be honored with the Arlington Artist of the Year Award at the 40th annual Santa Barbara International Film Festival (SBIFF). Chalamet will receive the award during an in-person tribute and career retrospective on Tuesday, February 11, 2025. The evening will highlight his performances in three highly acclaimed films: A Complete Unknown (dir. James Mangold), Dune: Part Two (dir. Denis Villeneuve) and Wonka (dir. Paul King). This honor recognizes Chalamet’s unparalleled talent and his enduring impact on the cinematic landscape.
“I’m a big fan of Bob Dylan, and I was blown away by Chalamet’s transformation in A Complete Unknown. His performance is galvanizing and electrifying, especially coming on the heels of the major box office triumph earlier this year with Dune: Part Two. Truly, this is the age of Chalamet,” said SBIFF executive director Roger Durling.
Chalamet was the youngest Best Actor Oscar nominee since 1939 for his breakout role in Call Me By Your Name. He has starred in five Best Picture Oscar nominees: Call Me By Your Name, Lady Bird, Little Women, Dune and Don’t Look Up. Additional credits include Bones and All, The French Disptach, Beautiful Boy, The King and Interstellar. He is currently in production on A24 and Josh Safdie’s Marty Supreme, inspired by the late American table tennis legend Martin “Marty” Reisman.
The 40th Santa Barbara International Film Festival will take place February 4-15, 2025. Official events including screenings, filmmaker Q&As, industry panels, and celebrity tributes, will be held at SBIFF’s Riviera Theatre and its new Film Center, plus the historic Arlington... Read More