SUPERFAD, TBWACHIATDAY TEAM ON WILD RIDE“Enter,” a :60 launching Pioneer Electronics’ Kuro television, takes viewers on a journey from the ocular nerve through to the wild imaginings of the mind’s eye. Teaming to make this journey a reality were TBWAChiatDay, Los Angeles, and Superfad, which served as live-action, animation/visual effects and editorial house on the job. Superfad maintains shops in New York, Santa Monica and Seattle. Inspired by the brand mantra “seeing and hearing like never before,” the spot traverses a fantasy landscape while spanning such disciplines as live action, 2D and 3D animation, stop motion, comic illustration and collages.
The spot is airing on TV and in cinema houses. The TBWAChiatDay ensemble included worldwide creative director Lee Clow, creative director Jerry Gentile, copywriter Gage Clegg, art director Becca Morton and producer Brian O’Rourke. Justin Leibow and Will Hyde of Superfad served as live-action directors and animation/visual effects creative directors/artists. Superfad’s Kevin Batten and Scott Ludden were live-action exec producer and producer, respectively. Brendan Galvin was the live-action DP. The animation/efx were exec produced by Superfad’s Kevin Batten, with Amy Russo producing. Animation/efx artists were Hyde, Leibow, Bryan Cox, John Cherniack, Eric Lee, Grace Lee, Tim Kadowaki, Will Campbell, Matt Lavoy, Matt Rosenfeld, Ryan Kirkwood, David Silvers, Dan Fraga, John Riggs, David Viau, Eric Edwards, Ajit Menon and Phiphat Pinyosophon. Editor was Charles Jenson of Superfad….
LIA FINDS SILVER LININGNext week’s London International Awards (LIA), which honor preeminent work in advertising, design and digital media, will feature a new wrinkle–a Silver Statue. For the past 21 years, Gold was the only statue presented to winners but that has changed as competition organizers felt the need to institute a Silver kudo for work that didn’t merit a Gold but deserved more than finalist recognition. The Silver Statue will make its debut at the LIA awards ceremony and party on Nov. 12 at the Hippodrome in London. The 2007 winners have been selected from an entry pool of 17,660 submissions. Entrants will be honored at this year’s ceremony with 100 Gold Statues and 286 Silver Statues. Despite the addition of the Silver Statue, winning an award is more competitive than ever. Of the total entries, only two percent will receive awards. One and a half percent have earned Silver and less than one percent Gold. “Our jury, which was comprised of some of the world’s top creative directors, debated intently before deciding on the 1,090 finalists. It became clear that our decision to include Silver enabled the judges to honour submissions still deserving high acknowledgement,” said LIA President Barbara Levy.
PEOPLE IN THE NEWSVictor Melton has joined Deep Blue Sea as senior Flame artist/designer. He comes over to the Coconut Grove-Miami house from New York-based Fluid where his credits included projects for such clients as Burger King, Reebok and Sprint. Earlier Melton worked at POV in Houston and Bionica in Buenos Aires….Vendetta Post, Santa Monica, has added visual effects artist Fefo De Souza whose experience includes serving as a visual effects supervisor for VHQ Post in Singapore, Kuala Lumpur, Jakarta and Dubai. Previously he was an effects director/supervisor/artist at Casablanca Finish and Mixer, both spot post houses in Brazil….
