iSPOT’s lead story this week reports on the September 24 opening day of The IAB’s (Interactive Advertising Bureau’s) MIXX Conference & Expo featuring revelatory information about the advances of digital media. We report on two of sessions that demonstrated how content is moving to new platforms, including mobile, and how virtual worlds like Second Life will provide marketing opportunties.
One comes away from the conference with an eery sensation that the world is changing. It’s Web 3.0 now, with the web morphing beyond the computer, and virtual worlds replacing the everyday reality we thought our lives were based on.
And where does this leave video advertising? Of course there were discussions at the conference about it, too, with general perceptions of its growing popularity amidst concerns about the way it is priced and the formats it runs in. Of course these are the problems video advertising had from the get go. Will they still apply in the virtual world?
Please continue to send us news from your companies and information about great broadband video ads. And if you’re a Second Life avatar, we’d like to hear about the virtual work you’re doing.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More