This humorous pitch for Polish mobile phone company pay-as-you-go service Heyah introduces us to a succession of people who are wearing pants that are several sizes too large.
First, we see a police officer directing vehicular traffic. As he stands at an intersection, he waves cars along with one hand, while the other is holding up his pants.
Next we see a tailor taking measurements of a customer in a men’s clothing store. Both gentlemen are holding up their pants–clearly this tailor has an offbeat sense of what constitutes a custom fit.
A weather girl on TV also has one hand on her pants to keep them from falling down.
Then we see two young women buying underwear–with one lass holding up a large size pair of undies, convincing her friend to opt for the same loose fit.
Even slinky slim female professional fashion models saunter down the runway holding up their loose pants.
And finally we’re at a crowded beach where a guy is holding up his swimming trunks with one hand as he looks for a sandy roost on which to catch some rays. Another gent–with one hand on his trunks–then dives into the water. While we don’t see him once he’s submerged, we do see his trunks floating to the top.
An accompanying supered message reads, “Now your calls can be unrestricted too.”
An end tag carries the Heyah insignia.
“Loose Pants” was directed by Jamie Lane of greatguns, London, for agency G7, Warsaw. Production company on the job was Warsaw’s Produkcja, with Anna Emany serving as producer. The DP was Wit Dabal.
“I wanted to dramatize the comedic effect of people going about their everyday lives wearing these enormous pants–without it being slapstick and detracting from the brand message,” said Lane.
G7’s team included creatives Pavel Cieninski and Tomek Wocjciechowski, and producer Piotr Owsianka.
Editor was Warsaw-based freelancer Marek Skrupski.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More