A man is standing in public holding a submarine sandwich. But before he can take a bite out of it, an elderly woman enters the frame, grabs the sandwich and lays down in front of him.
She then proceeds to say that the man is hurting her and asks bystanders for help as she proceeds to chomp down on the sub sandwich. The guy figuratively shrinks before our eyes because while the senior citizen’s accusation isn’t true, it appears to be, translating into him having to relinquish the sandwich without a whimper of protest.
A super then appears which reads, “So delicious, they make good people do bad things.”
Next we see the lady proudly holding the sandwich as the Mr. Sub logo appears, along with the supered benefits of eating there–namely five kinds of bread baked daily, 11 toppings and 25 varieties.
“Granny” is one of three spots in the TV campaign, which was directed by the Perlorian Brothers via Soft Citizen, Toronto for agency zig, Toronto. (The Perlorians are repped stateside by Furlined, Santa Monica.)
The zig team included creative director Martin Beauvais, art director Mark Puchala, copywriter Michael Clowater, producer Anna Tricini, team coach Christian Mathieu and team leader Leslie Hunter.
Link York executive produced for Soft Citizen with Tuula Hopp serving as producer. The DP was Tico Poulakakis.
Editor was Chris van Dyke of School Editing, Toronto.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More