“The Wine Legend,” the new spot for Casillero Del Diablo, transports viewers to a world of magic, mystery and temptation. Directed by Rodridgo Saavedra and starring Pedro Pascal as “the world’s most famous thief.” The spot’s pairing of elaborate sets with mystifying characters tempts the viewer to steal a taste of the precious wine. In a final moment of enticement for Casillero Del Diablo, the spot asks viewers, “Would you steal from the devil?”
The legend behind the wine is over 130 years old. Don Melchor de Concha y Toro, vintner and founder of Viña Concha y Toro, spread the rumor that the devil lived in his cellar to keep strangers away from his private reserves. This is the inspiration behind the name “Casillero del Diablo” (“The Devil’s Vault”).
With Grey as the advertising agency, Landia as the production company, production services were provided by The Roots. Still Pool joined forces with The Roots to bring this project to life. To tell this story in the appropriate cinematic scope, they had to overcome the various logistical issues that come from a tight schedule and a script that required the technical and art departments to build in one location sophisticated halls, dormitories, a dining room, opera theatre, security vault, a wine cellar, and very long corridors showcasing the stolen art collection of “the world’s greatest thief” — and do it all while maintaining strict COVID safety protocols.
“The need for precision in production and planning, while working with a world-renowned celebrity on a tight schedule, was dependent upon our team’s capacity to handle any kind of project,” shares The Roots’ Executive Producer Ariel León Isacovitch. Director Rodridgo Saavedra (Landia, Director’s Bureau) worked remotely using the Remote System Streaming set up by The Roots. The system exceeded all expectations, enabling live, unhindered communication between Saavedra and the on-set production team in Chile.
Simian Gets An Evolutionary Boost For Collaboration, Reveals “Teams”
Simian, the showreel-building, review & approval, and production asset management platform used globally by creative leaders, is kicking off this fall season with a substantial leap forward for collaboration and project management – with more updates on the way during the holidays!
The new feature, aptly dubbed “Teams”, makes it easier than ever for users to give project responsibilities to team members and clients alike. “You can never have too many options when it comes to permission levels,” says Jay Brooks, Simian’s Chief Technology Officer. “Teams provides a streamlined way to assign multiple users to a project at once.”
“Teams are very powerful, but creating one is effortless,” Brian Atton, Simian’s Chief Operating Officer explains. “Simply enter a Team name, add members, and then apply the newly made Team to any desired project. You can even invite temporary guests without changing settings for other projects or needing to create a new Team.”
“We love helping our clients by providing efficient tools to improve their workflow, and this has been a frequently requested feature as of late,” shares Kellie Atton, Head of Sales at Simian. “It feels great to get Teams out into the wild because I know it’s going to be tremendously helpful to everyone who uses it”.
Teams is now available exclusively to Simian’s enterprise clients. Simian plans to release more product upgrades and enhancements during Q4 2024 and 2025 for enterprise and non-enterprise users, continuing its ongoing evolution as the industry’s leading production asset management solution.
For more information on Simian upgrades and features, visit https://www.gosimian.com/
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