PRETTYBIRD Director shoots stunning black and white film at the Royal Opera House with costumes by Simone Rocha
Royal Ballet Principal Francesca Hayward is best known for her breathtaking grace, symphonic movements, and natural poise. PRETTYBIRD director Jess Kohl brings out Hayward’s darker side in a stunning black-and-white dance film with a haunting narrative edge.
‘Siren’ is a visual journey into Royal Ballet Principal dancer Francesca Hayward’s relationship with ballet, drawing on her early experiences of the art form to create a contrastingly intimate yet voyeuristic experience for the viewer. In collaboration with choreographer Michael Montgomery and designer Simone Rocha, director Jess Kohl expertly crafts a hauntingly beautiful narrative that expresses the macabre origins of the ballets that captivated Francesca as a young child.
The film is available on NOWNESS and was also made possible by collaboration with executive producers, Jackson Forsythe (UNSIGNED) and Juliette Larthe (PRETTYBIRD). ‘Siren’ is produced and presented by Films.Dance, a global platform and creative studio for dance creatively directed by Jacob Jonas The Company.
Styled by Robbie Spencer with cinematography by Eoin Mcloughlin, composer Isobel Waller Bridge’s off kilter score immerses us further into Francesca’s inner world. Filmed at the Royal Opera House, the choreography was crafted by Michael Montgomery, a graduate of the Alvin Ailey School in the Certificate program and the Alonzo King LINES Ballet BFA Program at Dominican University of California.
Director Jess Kohl commented: “It was a privilege to work with Francesca Hayward on my first dance film. We chose to shoot on 16mm black and white as we wanted to pay homage to the ballets that inspired Francesca in her childhood – she was drawn to macabre stories, and in ‘Siren’ we want to represent the lesser known, darker side of the art form.”
Jess Kohl is an award-winning London born filmmaker, whose work marries raw intimacy with a focus on global youth culture and marginalised communities. Her interest in society's fringes has seen her intimately document marginalised groups around the world, from punks in the Philippines to transgender communities in central India.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More