EVB/San Francisco’s MLS Represent campaign for Adidas, featuring 13 original songs aligned with the MLS teams, is being promoted by “Rock the Pitch,” a :30 video playing at www.adidas.com/MLS.
The spot features colorful soccer highlights interspersed with graphic calls to action that promote the songs and encourage viewers to create their own team videos.
“It’s part of a bigger campaign for Adidas and MLS,” said Jason Zada, EVB’s executive creative director and co-founder. “We created an original song for each team and partnered with bands in the 13 team cities.”
The goal of the campaign is to “give fans original music from their local teams and let them do what they want with it,” he said. “The music lets fans represent their team in a powerful way. They can go to the site and take the track and make their own video remix and play it before a game.” Fans go to Jumpcut.com/San Francisco, a division of Yahoo, to make their videos.
Among the bands participating are Bad Brains, Barenaked Ladies, The Rapture and Blackpool Lights. Rock River Music (RRM)/San Francisco managed the musical elements of the campaign.
The spot was produced with soccer footage provided by MLS. “We didn’t have to shoot it, it was done in post with After Effects and motion graphics work done in-house,” Zada said. The animated intro showing three players in action was created by the agency’s animators.
The soundtrack for the spot features clips from three of the team songs, according to Jeff Daniels, RRM’s president.
The spot is currently playing exclusively at the Adidas site, Zada said.
The goal of the campaign is to “get people excited about major league soccer and pull people in who have never seen a game. People are interested in the bands and the heart of the campaign is the songs. People can take the songs and play them and use them in their videos. It becomes part of the culture of soccer.”
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More