iSPOT began the week by attending the Webby Film & Video Awards on Monday night, or should we say the Inaugural Webby Film & Video Awards, since it was the first time in its 11 year history that the Webby Awards have honored film & video. We could say the event marks a turning point for the medium, although there are lots of other occurrences that could merit that statement, from the playing of the first online video to the development of new video ad formats and on and on. Still, it was a festive occasion for videographers who are striving to play their work and make a living doing it, which is where the advertising comes in. Unfortunately, there was no awards category for video ads at the show, although a few ad related videos were award winners.
We are bigtime sports fans, but don’t spend much time with badminton. However, after watching the iSPOT of the Week, a video ad for Glaceau’s Vitaminwater, we may take up the game.
iSPOT also focuses on TurnHere this week, a video production company that has made short form video an advertising art form. Check out our story on its new campaign for Simon & Schuster and our iChat with TurnHere’s founder and CEO Brad Inman.
Don’t forget to contact us about news and developments at your companies.
Ken Liebeskind, iSPOT Senior Editor, kliebeskind@shootonline.com, 203-227-1699, ext.17 www.shootonline.com/go/ispot
Directors Melissa Bolton-Klinger and Sasie Sealy Join Honor Society For Spots, Branded Content
Production company Honor Society has added directors Melissa Bolton-Klinger and Sasie Sealy to its roster for U.S. representation spanning commercials and branded content. Bolton-Klinger, a director and creative director, brings a diverse portfolio of commercial, TV and film work to her new roost. Her background in improv at L.A.’s The Groundlings informs her fast-paced, sharp, and humorous directing style. She also has a finely honed expertise with celebrity talent and complex shoots. Bolton-Klinger, who was awarded a Grand Clio for her work with Reno 911, kicked off her collaborative efforts at Honor Society with projects for Coffee Mate and Future Forward. She said, “I’m so excited to be joining the Honor Society crew. They’re all about supporting women and taking creative risks, which is exactly where I thrive. With [Honor Society founder and EP] Megan Kelly leading the charge, it’s the ideal spot for me to use my comedic and celebrity-infused powers for good. I’m looking forward to crafting more work that not only gets laughs but leaves a lasting impact.” Prior to joining Honor Society, Bolton-Klinger was repped by production studio Slim. Meanwhile Sealy, who had earlier been repped by production house Bullitt, is an award-winning writer/director celebrated for her striking visuals and witty, original scripts. Her debut feature film Lucky Grandma premiered at the Tribeca Film Festival to critical acclaim and was included in multiple “Best of 2020” lists, such as Indiewire and New York Magazine. Named one of “9 Filmmakers Who Should Be on Your Radar” by The New York Times, Sealy has had her work recognized for its bold, humorous take on the female experience. Her commercial work spans... Read More