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    The Hybrid Marketing and Production Company Redbear Takes Home an Emmy Award

    By SPWUpdated:No Comments2004 Views
    PJ Haarsma & Drew Lewis celebrate their Emmy win at Redbear Films
    LOS ANGELES -- (SPW) --

    Having worked with clients such as Land Rover, Jaguar, Southwest Airlines, Best Buy, Shell, Invisalign, and now UCI Health. It's fitting that Redbear was awarded Emmys® for producers PJ Haarsma and Drew Lewis on their latest commercial "Journey" for UCI Health at the Pacific Southwest Chapter Awards show on June 4th, 2021.

    "I have won a few awards in my 30+ years of working in film and production but an Emmy® award feels special," says Redbear Films Co-Owner and Executive Producer, PJ Haarsma. "I couldn't be more proud to bring the award home to my family and to the entire Redbear team."

    Redbear has grown in recent years from a photography and commercial production company to a hybrid agency that has verticals not only in production but digital marketing, TV production (Con Man), publishing (The Softwire), and original content (Retro Replay). "Imagine if JJ Abrams' Bad Robot had a baby with Gary Vanychuck's Vaynermedia…that's Redbear." Says Head of Content and Co-Owner of Redbear, Drew Lewis. "Every day we're doing something crazy and fun here at Redbear so winning an Emmy® feels like justification for all the long hours and sleepless nights."

    Redbear is currently focused on its 4 verticals – marketing, original content, TV & film, and publishing. This summer Redbear marketing will be launching a rebrand for ONE® Condoms and producing a commercial for Fruit of the Loom. Its TV division is currently in development for the TV series Ohana set in Hawaii. While the ever-popular show Retro Replay headlines their original content play. This will be Redbear's 5th Emmy® nomination and first win in 5 years. 

    About Redbear Films
    Redbear Films creates and builds entertainment for Film, TV, as well as for brands, to tell their stories and connect with audiences in new ways. Redbear works in both the digital and film disciplines, though their work often blends both worlds. Their unique process is rooted in strategic insights about people and culture to get people talking about something amazing, not simply another advertising campaign or show.

    With one foot in Hollywood and the other in Madison Ave., Redbear is well versed in making content that isn't just beautiful but also entertaining.

    Learn more about Redbear on their website…

    SPW Category:Awards Show Announcements (News, Nominees, Winners)
    Tags:Redbearhybrid agencyEmmy Award



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
    Javier Campopiano Returns as Executive Jury President for New York Festivals.

    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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