The Academy of Motion Picture Arts and Sciences announced its newly elected 2021–2022 Board of Governors. The governors will take office at the first scheduled board meeting of the new term.
Elected to the Board for the first time:
Rita Wilson, Actors Branch
Kim Taylor-Coleman, Casting Directors Branch
Paul Cameron, Cinematographers Branch
Eduardo Castro, Costume Designers Branch
Jean Tsien, Documentary Branch
Pam Abdy, Executives Branch
Terilyn A. Shropshire, Film Editors Branch
Laura C. Kim, Marketing and Public Relations Branch
Lesley Barber, Music Branch
Gary C. Bourgeois, Sound Branch
Brooke Breton, Visual Effects Branch
Howard A. Rodman, Writers Branch
Incumbent governors reelected to the Board:
Susanne Bier, Directors Branch
Jennifer Todd, Producers Branch
Tom Duffield, Production Design Branch
Bonnie Arnold, Short Films and Feature Animation Branch
Returning to the Board after a hiatus:
Bill Corso, Makeup Artists and Hairstylists Branch
They will join returning governors Kate Amend, Craig Barron, Howard Berger, Charles Bernstein, Jon Bloom, Rob Bredow, Ruth E. Carter, Kevin Collier, Laura Dern, Teri E. Dorman, Dody J. Dorn, Ava DuVernay, Linda Flowers, DeVon Franklin, Rodrigo García, Donna Gigliotti, Whoopi Goldberg, Lynette Howell Taylor, Mark Johnson, Larry Karaszewski, Laura Karpman, Christina Kounelias, Ellen Kuras, David Linde, Isis Mussenden, Jennifer Yuh Nelson, Jan Pascale, Stephen Rivkin, Eric Roth, David Rubin, Steven Spielberg, Wynn P. Thomas, Nancy Utley, Mandy Walker, Roger Ross Williams, Janet Yang and Debra Zane.
As a result of this election, the number of women Academy governors increases from 26 to 31 and the number of governors from underrepresented racial/ethnic communities increases from 12 to 15.
The Academy’s 17 branches are each represented by three governors, who may serve up to two three-year terms (consecutive or non-consecutive), followed by a two-year hiatus, after which eligibility renews for up to two additional three-year terms, for a lifetime maximum of 12 years. The Board of Governors sets the Academy’s strategic vision, preserves the organization’s financial health, and assures the fulfillment of its mission.
For a full list of the current 2020-2021 Academy governors, visit https://oscars.org/about/board-of-governors.
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More