FINALLY A QUALIFIED CANDIDATE
Susie Flynn is 10 years old and is running for president as the voice for some nine million children in this country without health insurance. The “Elect Susie” campaign was created by Fallon Minneapolis for Children’s Defense Fund (CDF) to help build awareness of its legislative program called the “Healthy Child Campaign” that addresses the children’s healthcare crisis in the United States. In a series of TV commercials directed by Academy Award-winning documentary filmmaker Barbara Kopple (Harlan County, USA, and American Dream) via bicoastal Nonfiction Spots, Susie makes the case for her candidacy. She announces that she’s in the race in a spot titled “Announcement.” Among the other ads is “Lincoln” in which she asks the President Abraham Lincoln statue in the Lincoln Memorial if there’s any reason why such a rich country can leave so many children without health coverage. She interprets the silence as there being no earthly rationale, prompting her to tell Lincoln that she agrees with his assessment.The Fallon creative team includes creative director Kerry Feuerman (who has since left the agency), art director Bobby Appleby, copywriter Simon Roseblade, director of broadcast, North America, Vic Palumbo and producer Michael Aaron. Julie Bayer executive produced for Non-Fiction with Iza Muchlinksi serving as producer. The DP was Josh Salsman. Editors on the campaign were Erin Virgin and Chad Nelson of Fallon’s in-house arm Assembly Line, Minneapolis….
MAMET’S SPOT DEBUTOscar- and Tony Award-nominated Director David Mamet has wrapped his first spot work, collaborating on a Ford campaign for JWT Detroit, which was edited by Geoff Hounsell of bicoastal Lost Planet and finished at Lost Planet sister shop Elephant Post.
Set to a smooth jazzy score, the spots take place in the dead of night as two cars meet in a desolate alley. In “Quicker Than a BMW,” two guys furtively meet to discuss the new Ford Edge and its ability to outpace the BMW. And “Quieter Than a Lexus” portrays the same men in a rapid exchange about the Edge beating out the Lexus RS350 in a quiet test….
PEOPLE IN THE NEWS
Creative editor Adam E. Pillon, formerly of post studio Ringside Creative/GTN, has joined Universal Images, Detroit. Pillon’s credits include work for clients such as Ford, Lincoln Mercury, Pontiac, GM, Jeep and Buick. He worked directly with BET on its TV program Madd Sports (Superbowl Edition). Pillon has also edited numerous music videos and garnered industry attention with Black Milk’s “Sound the Alarm,” directed by Anthony Garth. “Adam brings a great combination of youth and experience to UI,” said Universal Images president Etta Menlo. “We are in the process of expanding our creative editorial capabilities and Adam fits in perfectly.”….Animation studio Hornet, New York, has signed the directing team of Dan & Jason, which recently wrapped spots for the G4 network as part of its Gcycle campaign via agency 72andSunny, El Segundo, Calif. Dan & Jason diversify into TV after having established themselves as accomplished illustrators. Jason regularly works with The New Yorker and Dan draws comics for Nickelodeon….Paranoid U.S., Los Angeles–headed by partners/exec producers Claude Letessier and Phillip Detchmendy–has hired Cathleen O’Conor as its head of production. Earlier she served as on-staff production manager at Biscuit Filmworks, Los Angeles…..
