Emmy® Award-winning Writer & Director Lee Farber of Wondros Collective wrote & directed the new series “Expedition: Back To The Future” for the Discovery Channel, which had its debut Monday, March 15th on discovery+. Farber collaborated with the stars of the beloved feature films on the new, four-part series.
In “Expedition: Back To The Future,” screen legend Christopher Lloyd (Doc Brown) and Discovery Channel’s Josh Gates (“Expedition Unknown”) go in search of the seven original DeLorean Time Machines used in the making of the “Back To The Future” movies. This takes them on a journey across the country and through the history of the famed franchise, hoping to find the one mysterious vehicle destined to significantly benefit The Michael J. Fox Foundation.
“As one of the many people who grew up obsessing over ‘Back To The Future,’ writing and directing this series was one of the great joys of my life,” says Farber. “I’ve been lucky to work with some incredible people in my commercial and TV projects, but having the opportunity to direct Christopher Lloyd, Lea Thompson and Michael J. Fox was something else entirely. It’s a really fun story that combines a scripted adventure with documentary elements, and I think the end result is unique and hilarious. It’s the closest we’re ever going to get to a ‘Back To The Future Part 4,’ so hopefully the fans love it.”
“Lee is an incredibly versatile talent,” adds Wondros Collective Executive Producer Danielle Peretz, who represents Lee for branded content & commercial projects. “Lee developed, wrote and directed this series. It really showcases his talent for comedy and documentary, as well as his innate ability to collaborate with celebrity talent to garner their best performances.”
In addition to streaming the series on discovery+, viewers can join the conversation on social media using #ExpeditionBacktotheFuture, and follow Discovery on Facebook, Twitter, Instagram and TikTok for more updates.
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More