EditShare, a technology leader that specializes in collaboration, security, and intelligent storage solutions for media creation and management, announces support for the Amazon Web Services (AWS) Media Intelligence (AWS MI) solutions, providing customers with the ability to maximize the value of their content through enhanced metadata and scalable production capabilities. EditShare FLOW, a media management platform, includes API integration with AWS Machine Learning (ML) services that allow the simple addition of robust media capabilities such as transcription, translation and video analysis right into the production pipeline.
AWS MI solutions are a combination of AWS AI-powered services that empowers customers to easily integrate AI into their media content workflows.
The EditShare EFSv and FLOW platforms provide a cloud-based video production environment that supports industry-standard third-party creative tools for video editing and workflow management. These capabilities are now expanded to allow customers to quickly and easily leverage machine learning with the FLOW production asset manager. AWS services like Amazon Rekognition, Amazon Transcribe, and Amazon Translate allow EditShare users to increase the value of their content by unlocking what’s inside of it and making it discoverable. API integration with FLOW provides that environment to make content searchable, reusable and more valuable.
“Increasingly, our customers are pivoting from simple editorial and publishing workflows,” says Stephen Tallamy, CTO of EditShare. “They have significant investments in their video assets and they want to make their media discoverable, structured, and ready for telling their next story. The AWS Media Intelligence solution allows FLOW users to easily enrich their content and make it accessible during the production process and out through the archiving process.”
EditShare continues to build upon its innovation in cloud video production and its focus on building out an extensible, API rich, production environment. Our customers demand openness and flexibility, and EditShare is committed to continually meeting those expectations.
About EditShare
EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.
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Doe-Anderson Hires Marianne Newton as New VP, Director of Integrated Production
Full service ad agency Doe-Anderson has hired Marianne Newton as Vice President, Director of Integrated Production. Newton previously worked at DDB, mcgarrybowen and GSD&M and has freelanced at agencies Highdive, McCann, FCB and Dentsu, among others.
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey, who first met Newton when they were both based in Chicago, commented, “Marianne has been an incredible asset on many of our projects, including our work for Maker’s Mark and the Georgia Aquarium. Having her officially join us full-time feels like she’s coming home. Her energy and expertise make her an amazing fit for our thriving culture at Doe-Anderson.”
Newton has a rich background as an integrated producer, having led teams through strategic brand campaigns across all platforms both nationally and internationally. Her extensive production experience has taken her as far and wide - from Australia and New Zealand to South Africa and South America. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s and Effie’s.
As to what attracted Newton to the opportunity, she added: “I'm thrilled to join Doe-Anderson – I was drawn to the momentum and energy of this independent agency, its people, the culture and the creative leadership of Leyla Touma Dailey."