A SUNNY FINAL RESTING PLACE
A bikini-clad teenage girl climbs into a tanning bed, presumably to give her skin a healthy glow. But graphics say any glow will be otherwise as a message reads, “UV rays can cause melanoma.” As she basks in the artificial sunshine, a second message informs us that it doesn’t matter where the UV rays come from, meaning that a state-of-the-art tanning machine can be just as deadly as the sun. Before our eyes the closed tanning bed in which she lies morphs into a coffin, a sobering sight accompanied by a sobering graphic that reads, “Every hour someone dies from melanoma. An end tag informs us of the sponsor’s identity, the Colette Coyne Melanoma Awareness Campaign (CCMAC) and carries that organization’s website address (www.ccmac.org). The PSA was directed by Brian Litman who worked with creative Mark Rogan of Honey Advertising, New York, to come up with the concept. The DP was Chris Waters. Ray Foley was the producer. Editor David Gioiella of Northern Lights, New York, used jump cuts and frame removals to add impact, making the PSA visually unsettling. Arthur Tremeau executive produced for Northern Lights, with Christopher Harrison serving as Smoke artist.
FROM THE HEART
Creatives for Charity (C4C), a non-profit group of advertising creatives, will present “Art From The Heart,” a fundraising event to benefit The Heart Foundation, Thursday, May 3, 6-9 p.m. at Crush Editorial headquarters in Santa Monica. Creators, producers of the event are Crush editor Lisa Cheek, exec producer Cindy Carey and indie sales rep Ellen Knable. Selected advertising creatives (including Vonnie Cameron, Seana Corcoran, Susan Fairbairn, Darren Johnson, Vinny Picardi, Steven Rood, Vener Soler, Mark Tripp, Jennifer Young and Heather Watts) will display their original artwork–fine art photography, along with works on canvas and paper–for sale with half the proceeds donated to The Heart Foundation. For more info, contact (310) 392-4226. For info on The Heart Foundation, which is dedicated to preventing, curing and eradicating heart disease, log onto www.theheartfoundation.net.
PEOPLE IN THE NEWS
Venice, Calif.-based commercial production house Notorious 24:7 has added director Jake Davis, an NYU Tisch School of Arts graduate with a foundation in grassroots content production, music promos and culturally relevant industrials. Notorious 24:7 is looking to connect Davis with agencies looking to produce branded content. Davis’ first experience with advertising came while still at NYU when he was recruited by Wieden+Kennedy to direct a short film for Nike. The success of that collaboration paved the way for several more innovative projects covering Nike Battlegrounds, Run NYC and sneaker culture. Upon graduation from NYU, Davis signed on to document the Anger Management Tour featuring Eminem, Ludacris and the X-ecutioners. The DVD “Built To Scratch” is the result of that production. Davis later went to Music Choice as its in-house director and editor of exclusive music videos, commercials and original shows, working with such artists as My Chemical Romance and Kanye West……Editor Kelly McClean has joined Bug Editorial, New York. She’s been cutting for a dozen years and her work includes spots, music videos and indie features…..
