Emmy® Award winning music industry executive Jonathan Firstenberg has launched “REP.” The new company has been designed to serve as a Sales Representation Solution for Indie Music Publishers and Independent Music Catalog/Asset Owners, allowing them access to increased revenues via Film, TV, Advertising, Digital, Broadcast and Non-Broadcast placements and sales. REP is comprised of a pool of experienced, independent sales and licensing representatives.
REP has been designed to open doors and to introduce music catalogs and music product owned by its clients to licensees by pitching and licensing client music. REP will also share all searches and briefs with its clients while concurrently promoting its clients’ brands. The new company’s efforts will allow clients to focus on the creative and production side of music. REP will charge its clients $1,000 per month, with an initial three month minimum term – additional three month renewable terms will be available thereafter. The company will charge a 20% commission on sync usage based on license fees.
Regarding the launch of REP, Firstenberg said, “When we have conversations with indie music composers and songwriters, owners of production catalogs and music houses, and indie song labels and publishers, they go something like this: ‘I am getting placements, my sync revenue is growing, but I have to split my time between composing, recording, managing and selling. Although I have a large network of clients and fans, there are always new licensing opportunities out there that I am missing out on, since I simply don’t have enough time in the day.’ The experience of these musicians was the impetus for us to launch REP. Our goal is to serve as outside sales reps who can develop and expand our clients’ rosters, respond to briefs on their behalf, and deliver sync, custom and blanket opportunities to our clients, aiding them in their revenue growth.”
The Reps Behind “REP” Are:
Jonathan Firstenberg: Three-time Emmy Award winner Jonathan Firstenberg has experience working with major music publishers, TV networks and entertainment companies, including Universal, Zomba, BMG, HBO, ole, Disney, Proctor and Gamble, New World, Discovery and Sony. His Emmy Award wins were for “Outstanding Music Supervision and Composition” for the hit TV series “General Hospital,” “The Guiding Light,” and “Santa Barbara.”
Firstenberg is also the Founder of 3Ear Music Group, which specializes in the representation, valuation and negotiation of purchase and sale, investment and partnership agreements for music publishing, writers, and master rights. He is considered an innovative thinker with a reputation for recognizing strategic music and business opportunities before they become mainstream. He enjoys a strong network of relationships worldwide with publishers, composers, and production environments.
Daniel Lepervanche: Daniel Lepervanche has worked with all levels of industry executives, managers and creative departments on projects with major film studios, trailer houses, advertising agencies, video game publishers and TV production companies in the creation of trailers, commercials, films, TV series and digital campaigns.
As the Director of Music for an independent label and publisher exclusively producing trailer music, sound design albums, and custom scores, Lepervanche has handled countless music requests, pitched playlists, delivered assets, negotiated rates, secured synch licenses, and drafted licensing agreements.
Lily Reszi Rothman: Lifetime New Yorker and musician Lily Reszi Rothman has a proven track record for going the extra mile to support fellow artists. She has worked alongside record labels, production houses, and advertising agencies to place music from a range of artists – including both up-and-coming and world-renowned – in film, TV, commercials, video games, podcasts, and more.
Additionally, Rothman has built and maintained a strong network of contacts within the industry, while concurrently promoting musicians on the radio, building and booking a DIY venue in Brooklyn, and performing in a touring band.
Steve Morgan: Steve Morgan is a Content Strategist and Partnership Relations Executive with over 25 years of leadership experience at the intersection of technology, content distribution, entertainment, and brands. He has the distinctive ability to identify and integrate business opportunities, develop content strategies, and create innovative programs to drive consumer awareness and revenue.
Earlier in his career, Morgan held a number of roles within Warner Music Group, including Creative Director, International TV/Film & Video Game Licensing (Rhino Entertainment), and Artist & Repertoire Associate Director, Domestic Licensing (Warner Special Products, a division of AOL Time Warner). In addition to his MBA from California State University, Northridge, he has served for three years as an Adjunct Professor for the Music Industry Administration Master of Arts program at CSUN-Tseng College, in partnership with the David Nazarian College of Business and Economics.
About REP
Launched in March 2021 in Los Angeles and New York City by award winning industry executive Jonathan Firstenberg, REP is a new company designed to serve as a Sales Representation Solution for Indie Music Publishing, Masters, Music/Media Tech, and other Music Products and Assets. REP offers Independent Music Catalog/Asset Owners access to increased Film, TV, Advertising, Digital, Broadcast and Non-Broadcast placements and sales through a pool of experienced, independent sales and licensing representatives.
For more information, please see: REP@PresentingYourMusic
