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    Discovery Taps SCS To Help Launch discovery+

    By Lynne CollinsUpdated:No Comments4868 Views
    discovery + HGTV
    Irvine, CA -- (SPW) --

    The Discovery Networks product creative team had an enormous challenge in front of them.  In just a few short months, they had to develop the entire user experience design for the discovery+ streaming platform, as well as over 1,000 show titles. The creative team at Discovery, led by Sr Director Product & Brand Creative Ted Bramble under GVP of Product & Design Shawn Johnson, worked with SCS to support their internal team in the titanic mission. A mission that included helping style the platform UX, developing thousands of creative assets needed to launch an entirely new streaming platform from the ground up, and sonic branding.

    Working through nights and weekends, the teams collaborated closely, exploring a wide range of design approaches that had to work with disparate IP assets from the entire Discovery universe of shows and talent. Once settling on a direction that offered a fresh, premium content experience for the new platform, it was applied across the platform in the hero UX screens for shows, genres and for networks. 

    At the same time, discovery+ needed a sound. SCS collaborated, crafted, and composed a fresh, new audio mnemonic and an entire suite of sonic branding for the discovery+ brand and variations for discovery+ Originals content as well. 

    In addition to this work, SCS took on the development of the discovery+ Welcome Video for new users on the platform, as well as the major lift of preparing over 350 product creative titles. All working together toward bringing consistency and narrative to show titles and IP across the discovery+ experience and helping bring the energy and excitement of the platform to life from start to finish. 

    discovery+ hosts over 55,000 episodes of classic Discovery Channel, Food Network, TLC, HGTV, OWN, Magnolia Network, and Animal Planet shows, with new episodes added every day along with exclusive originals featuring the company’s biggest stars, including Chip and Joanna Gaines, 90 Day Fiancé couples, and more.

    Learn more about the work here: https://wearescs.com/portfolio/discovery-plus/ 

    Lynne Collins
    President & Founder
    Lynne Collins Communications
    (646) 286-4724
    Contact via email

    Pat Sloan
    Principal
    Sloan Hunt Communications
    (646) 673-4787
    Contact via email
    SPW Category:Brand Marketers News
    Tags:SCSPlatformDiscoverystreamingOpening Titles



    Creative Trailblazer Javier Campopiano Returns as Executive Jury President For The 2025 NYF Advertising Awards

    Thursday, November 21, 2024
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    New York Festivals Advertising Awards is thrilled to announce that Javier Campopiano, Global Chief Creative Officer at McCann Worldgroup and McCann will return as the 2025 Executive Jury President. In January, NYF’s Advertising Awards will kick off a spectacular new season, once again spearheaded by industry innovator Javier Campopiano. He will continue to build on the success of last year’s event by pulling together a carefully curated mix of both creative and brand leaders to ensure that a diverse array of viewpoints and perspectives are brought together. Through thoughtful discussions and expert evaluations, this coveted group will establish the benchmark for creative excellence in 2025. “We’re honored to have Javier Campopiano return to lead the 2025 Executive Jury,” said Scott Rose, President, New York Festivals Advertising Awards. “With his seasoned global perspective and mastery in crafting campaigns that push creative boundaries, Javier’s insight will once again inspire a bold standard of excellence within our jury sessions.” Campopiano has built a reputation as an innovative creative, consistently standing out on the global stage. His achievements have garnered international acclaim, including over 200 Cannes Lions, which feature prestigious accolades such as Titanium Lions and Grand Prix. Additionally, he has received top honors at numerous renowned international competitions. Campopiano said, “Serving as Executive Jury President for New York Festivals is its own reward, and I am honored to be taking on this important role again. Together with an incredible group of accomplished industry peers, we will be looking for creativity rooted in human truths that generate... Read More

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