We should do a feature article on the role of humor in broadband video advertising, but for now we’ll just laugh at what we see. Our iSPOT of the Week is an uproarious film that presents two new brands of Trident chewing gum by showing how they’re produced, including a scene of a kitten kneading a stick of gum to make it soft. TurboTax ran a Tax Rap contest that produced a winning video that fused rap with tax returns — the concept itself is funny but wait until you see the winning video. Penthouse magazine has introduced an online game that lets you flirt with the 2007 Pet of the Year, which is funny when you think about it and potentially titillating if you play the game.
We can laugh at the humorous videos we see, but marketers should pay special attention because humor may be the right tactic to reach an American audience that is traumatized by the events of our war torn and violent world and needs a laugh.
Send us the funny videos you’ve created and keep us posted on the news that takes place at your companies.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More