By Robert Goldrich
Two guys shopping in a home improvement/hardware store sounds like a pretty mundane slice of life. And indeed the men are behaving as if nothing is out of the ordinary, which makes this spot all the more curious because one of the gents is pregnant.
“So when are you due?” asks the guy of his pot-bellied colleague.
“Two weeks,” he responds in a matter of fact manner.
“You’re in the home stretch,” replies the buddy reassuringly.
“[The baby] just kicked,” says the pregnant chap.
“That’s cool.”
A voiceover observes, “Under water, this is perfectly normal.”
We then cut to undersea footage in which a seahorse appears.
The voiceover continues, “The pregnant male seahorse–one of 14,000 characters in one perfectly weird world.”
An end tag appears, which the voiceover reads, “The National Aquarium in Baltimore. It’s weird down here.”
“Pregnant” is part of five spot campaign directed and exec produced by Matthew Pittroff of Working Stiff Commercial Film Production, Baltimore, for agency gkv, Baltimore.
The gkv team consisted of creative director Jeff Millman, art director Mark Rosica, copywriter Dave Broscious and producer Kelly Gould.
Steve Blair produced for Working Stiff. The DP was Andy Lilien.
Editor was Owen Lang of Working Stiff.
Peter Alsante Named Chief Creative Officer Of the community In New York
The community, a global creative agency, has hired Peter Alsante as chief creative officer, New York. He will be working in close partnership with the communityโs founder and CCO, Joaquin Molla.
Within the New York Office, Alsante will help lead creative partnerships with clients such as Volkswagen, Perfect Bar, Bath & Body Work, and more. He will be leading a team of talented creative teams who have been supporting these brands for many years.
โPeterโs work speaks for itself. Heโs an exceptional creative leader and I couldnโt be more excited to partner with him as he leads creative for our New York teams,โ said Molla. โPeter is strategic, approachable, and has the right creative sensibility. His talent, industry expertise, and ability to connect with culture and the new mainstream align perfectly with our agencyโs mission. He loves great work and building brands as much as we do. This is the beginning of a new chapter for us and I couldnโt be happier.โ
Prior to joining the community, Alsante spent two years working as an executive creative director at Grey Group NY. While at Grey, Alsante oversaw the Pringles brand, where he led the team to create the brandโs most successful Super Bowl campaign ever. Before Grey, Alsante began his career at BBDO, spending almost 17 years at the agency and growing from creative assistant to ECD, where he worked with a diverse range of brands. Alsanteโs work has been celebrated with numerous industry awards, including three Emmy nominations and two Emmy wins for his work with Sandy Hook Promise. His ability to inspire clients to create culturally relevant and talked-about work has earned him recognition across the industry.
โThe chance to make work that resonates in culture,... Read More