Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man’s personal ‘mowing’ experience in a new comedic spot for Manscaped, created direct-to-client. In accordance with COVID-19 safety measures, principal photography leveraged VFX plates and post production to maximize safety on set for the talent and crew. Featuring an energetic play-by-play from UFC ring announcer Bruce Buffer, the spot personifies the inner pep talk a man revs himself up with before taking the new Manscaped Lawn Mower 3.0 for a spin. With the admiring approval of his wife, Buffer gets that manscaping officially started with his signature “It’s Time!” sendoff. The spot launches just months after Manscaped and UFC announced a multi-year marketing partnership, which named Manscaped the official lawn trimmer of UFC.
YawnyBlew and amir. Drop ‘Bouncy ‘n’ Pretty’ on ALIBI Music Label
The queer artists known as YawnyBlew and amir. have partnered with ALIBI Music to release their second album, “Bouncy ‘n’ Pretty” (LISTEN to it / LICENSE it), an eclectic blend of hip-hop, pop, dance, R&B and drill showcasing the duo’s versatility and bold artistic vision. The new release celebrates marginalized voices, with tracks that spotlight queer love, body positivity and self-empowerment. “Bouncy ‘n’ Pretty” follows the success of YawnyBlew and amir.’s 2023 project, DREAMBIIG, pushing boundaries with a collection of authentic, genre-bending tracks crafted especially for sync and licensing. Known for their innovative approach to music, YawnyBlew and amir. drew inspiration from sync powerhouses like Lizzo and Leikeli 47, alongside the cutting-edge music supervision of shows such as “Broad City” and “Insecure” for their first album. “Being able to craft something especially for sync and licensing was a dream come true, so we were thrilled when ALIBI Music reached out to collaborate,” said YawnyBlew. The album’s title track and first single, “Bouncy 'n' Pretty,” is a rap/pop anthem brimming with confidence. “If you need a bop, just hit me,” they declare on the hook, stating their clear intention to assert themselves as hitmakers across mediums. The second single, ‘FYL,’ marries R&B and drill in a fun and flippant send-off to a toxic relationship, further cementing this project as a... Read More