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    Picture North Teams Up with Patrick Mahomes

    By SPWUpdated:No Comments4123 Views
    Patrick Mahomes.

    Picture North and director Martin Rodahl get fans excited for 2020 NFL season with Kansas City Chiefs quarterback Patrick Mahomes.

    CHICAGO and Fort Worth, TX -- (SPW) --

    Leading up to the 2020 NFL season kickoff, production company Picture North and director Martin Rodahl have collaborated with client BioSteel, a sports nutrition and hydration company making inroads into the US market, to make a one-of-a-kind film with quarterback Patrick Mahomes of the Kansas City Chiefs. Set to audio highlights from the 2019 season which crowned Mahomes a Superbowl champion, the spot showcases his intense offseason training and finishes with a clear message: "Run It Back." Many are expecting Mahomes and the Chiefs to be Superbowl contenders once again, and with this spot the gauntlet certainly has been thrown.

    Picture North handled the Covid-compliant production from concept through post, bringing together a talented team of artists for the shoot in Fort Worth, Texas and subsequent cut in Chicago with editor Talia Pasqua.

    “It was a really interesting collaboration between Patrick’s core team and our production unit,” said director Martin Rodahl. “We tailored our lighting and shooting setups to Patrick’s workouts and just did our best to keep up with him!”

    The shoot is also a milestone for client BioSteel, who are looking to increase their presence in the US market. Having played a major role in the lives and performance of Canadian athletes for years, BioSteel is now backing some of the biggest names in US sports including Patrick Mahomes.

    “Patrick Mahomes is the face of football right now,” said Executive Producer Neha Schultz. “We knew we had to exemplify that dominant spirit with this BioSteel piece. This project is a perfect example of Martin’s creative but nimble approach, making a dynamic and technical shooting style work with a very challenging schedule.”

    For an in-depth look at the production and behind-the-scenes content, please visit Picture North’s Instagram page @picture.north or the company’s website: www.picturenorth.com

    Picture North offers production and post-production services to advertising agencies, record labels, and direct clients. The company represents directors André Øvredal, Jake Zalutsky, Markus Bader, Martin Rodahl, Nate Camponi, Nic & Sune, Ryan Patrick, and editor Talia Pasqua. 

    Martin Rodahl
    Executive Producer
    Picture North
    (312) 724-7136
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:SportsMartin RodahlPicture NorthNew Work



    YawnyBlew and amir. Drop ‘Bouncy ‘n’ Pretty’ on ALIBI Music Label

    Thursday, November 21, 2024
    Pictured: rap/R&B artists YawnyBlew and amir.

    The queer artists known as YawnyBlew and amir. have partnered with ALIBI Music to release their second album, “Bouncy ‘n’ Pretty” (LISTEN to it / LICENSE it), an eclectic blend of hip-hop, pop, dance, R&B and drill showcasing the duo’s versatility and bold artistic vision. The new release celebrates marginalized voices, with tracks that spotlight queer love, body positivity and self-empowerment. “Bouncy ‘n’ Pretty” follows the success of YawnyBlew and amir.’s 2023 project, DREAMBIIG, pushing boundaries with a collection of authentic, genre-bending tracks crafted especially for sync and licensing. Known for their innovative approach to music, YawnyBlew and amir. drew inspiration from sync powerhouses like Lizzo and Leikeli 47, alongside the cutting-edge music supervision of shows such as “Broad City” and “Insecure” for their first album. “Being able to craft something especially for sync and licensing was a dream come true, so we were thrilled when ALIBI Music reached out to collaborate,” said YawnyBlew. The album’s title track and first single, “Bouncy 'n' Pretty,” is a rap/pop anthem brimming with confidence. “If you need a bop, just hit me,” they declare on the hook, stating their clear intention to assert themselves as hitmakers across mediums. The second single, ‘FYL,’ marries R&B and drill in a fun and flippant send-off to a toxic relationship, further cementing this project as a... Read More

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