Featuring Showrunner Katori Hall and the Cinematography Team on Monday, August 31
Local 600/ICG Magazine’s Deep Dive series continues with an innovative group of filmmakers intent on (quite literally) changing the face of television. STARZ Network’s P-Valley, shot by Local 600 Directors of Photography Nancy Schreiber, ASC, and Richard Vialet, shines a light on characters rarely seen in episodic TV – Black female pole dancers in the Mississippi Delta. The virtual session will take place August 31 from 11 am to 12:30 pm (PDT). https://bit.ly/3aNA0Sk
Joining Schreiber and Vialet is P-Valley creator/showrunner Katori Hall, who has been a vocal advocate for racial and gender inclusivity as a playwright, and now again in episodic television. One of this acclaimed series’ many female directors joins the panel to talk about helping to propel the signature look for the series, which Hall describes as “Delta Noir.” The second virtual panel in Local 600’s “Deep Dive” series, highlighting Guild members and the creatives they work with, links up with ICG Magazine’s August 2020 feature on P-Valley.
Local 600/ICG Magazine “Deep Dive” panels explore the blend of creative collaboration, artistry, and technology that Directors of Photography and their camera teams employ to realize the vision behind today's challenging forms of productions. Deep Dive #1, the series’ first conversation, delved into HBO’s gripping limited series I Know This Much is True. The panel is available on-line at www.icgmagazine.com.
Upcoming panels will explore VFX workflows, safety on sets, and the vital role unit still photographers and unit publicists continue to play as the industry goes back to work. The recently released Greyhound from Apple TV+ will be the focus of a future session discussing the integration of cinematography and VFX.
To register go to: https://bit.ly/3aNA0Sk
About THE INTERNATIONAL CINEMATOGRAPHERS GUILD (ICG, Local 600)
The International Cinematographers Guild (IATSE Local 600) represents approximately 9,000 members who work in film, television and commercials as directors of photography, camera operators, digital imaging technicians, visual effects supervisors, still photographers, camera assistants, film loaders, all members of camera crews and publicists. The first cinematographers’ union was established in New York in 1926, followed by unions in Los Angeles and Chicago, but it wasn’t until 1996 that Local 600 was born as a national guild. ICG’s ongoing activities include the Emerging Cinematographer Awards and the Publicists Awards Luncheon. The guild also publishes the award-winning ICG Magazine.
CONNECT WITH THE ICG:
- Website: icg600.com
- ICG Magazine: www.icgmagazine.com
- Facebook: facebook.com/icglocal600
- Twitter: twitter.com/ICGLocal600
- Instagram: instagram.com/icglocal600
Sonic Branding For Social Media: Engage, Align, Connect
By Chad Cook -- With more than five billion people accessing social media daily, savvy brands understand the importance of cultivating a strong social identity. They devote massive resources toward brand awareness, audience targeting, content strategy and community engagement. Yet, while they know that social platforms are critical to boosting sales and attracting new customers, many neglect one of the most effective tools for connecting with consumers: sonic branding. Marketers often associate sonic branding with catchy mnemonics used by big brands like McDonald’s, Netflix and Intel in their advertising. But that is a very limited view of what sonic branding is and what it can do. Sonic branding is a way to build awareness and stimulate engagement across all touch points, from advertising to broadcast digital, in-person and social. And it’s not limited to members of the Fortune 500. Brands at all levels can benefit from a sonic identity that is memorable, engaging and reflective of its core values. Sound has been scientifically proven to be deeply tied to memory and emotion. There’s a reason that certain songs stick in your head and bring back memories formed years or even decades earlier. So, it’s surprising that sonic branding is often an afterthought in marketing plans. That is especially true in social media marketing. Faced with tight deadlines and strained budgets, creative teams are often tempted to select music for their content simply because it “fits.” Unfortunately, that may result in content that is in tune with what’s trending but is out of tune with brand identity. Effective sonic branding, by contrast, requires thoughtful strategic planning,... Read More