As Cut+Run’s founder, Steve Gandolfi has created a robust network that honors and values craft, community, and the creative process. Humbly born from a single office in London to locations across Los Angeles, New York, Austin, and San Francisco – Cut+Run inspires the global collective with its love for editing and collaborative spirit bringing to life many of the industry’s culture-defining moments. Grounded in talent mentorship, Cut+Run has launched the careers of many of today's leading editors.
Gandolfi’s dedication and passion were recognized this summer by Shots for Editor of the Year for his editorial contribution to Apple’s Snowbrawl, Google’s Real Talk with 2 Chainz and Awkwafina, and Samsung’s Seamlessly Connect Your Galaxy. Celebrating the most innovative and inspirational campaigns coming out of the Americas, the 2020 Shots Awards honored Cut+Run with another three awards for their contributions to Apple Watch’s Flight, Harley Davidson’s Breathe, and Nike’s Chantel.
“Never losing sight of what inspires and drives you, and working with people who share a passion for the craft are so important, especially now,” Steve says. “I had thought the event would feel different as a remote show – and it did, but not in the way you’d expect. It was actually a reminder of how connected we are, even when we have to be apart.”
Always aiming to inspire, harnessing the collaborative spirit, and being of service to clients, are essential to the culture of Cut+Run even in the middle of a pandemic.
“We know it’s challenging times, but together as a creative community we will make it through even stronger,” comments Managing Partner Michelle Eskin. “This galvanizing moment for the company is held in gratitude as we celebrate and congratulate the editor who inspired it all.”
For more on Cut+Run, please visit: https://cutandrun.com/
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More